There are many different providers of YouTube marketing services. Some
promise to promote your channel through advertisements on various outlets. Others can actually send views, likes, dislikes, subscribers, and more to your channel. The latter services are guaranteed, which means you can order a specific number of views or likes.
So, does this mean you can spend some money and buy virality? The short answer is no, but there’s a bit more to it than that.
What does it mean to be “viral”?
Virality is defined as something spread or popularized through a lot of social sharing in a short time. Any type of content can go viral online: songs, videos, blogs, pictures. As long as it’s catchy and interesting, people will share it. Getting the video in front of people who will watch and share it is the tough part.
Going viral is comparable to a virus in the real world (hence the word). When someone catches a cold, they begin to spread the bug to others, whether they know it or not. The virus spreads to friends and family, and then on to their friends and family.
Although the process of spreading a virus isn’t the exact same as spreading a
video, the concept is. The more people contract the virus, the more people will spread it.
This works in two different ways. First, there are people who like the video or share it on their personal page and give exposure that way. Second, there are the people who just watch the video and leave. The people who just watch without sharing are still creating social proof (basically, numbers). Social proof piques curiosity and generates more organic views, simple as that.
Buying views for social proof
Most are aware of the fact that when you buy YouTube views, you receive “fake” views. These views come from bots and view sharing sites. View sharing sites allow people to sit and watch videos for credits, which are redeemed to get views. These are far less common nowadays, and bots are the norm. Regardless of how your bought views are delivered, you probably won’t get shares from these methods.
There’s a stigma that goes with buying views, and it’s due to a misconception. The misconception is that fake views add no real value. However, these views can add tremendous value to your videos when used the correct way.
People are more inclined to click on a video with a high view count than one with a low view count. This is a fact, and it is one of the simplest examples of social proof at work. This is a clear example of the value of fake views: they help your video’s perception, even though you won’t get shares or legitimate subscribers.
Part of a bigger scheme
Without a marketing plan, your fake views won’t offer support to much. The key is to get your content in front of potential viewers after the metrics have been boosted. This includes adding an appropriate amount of likes, comments, and shares. These other metrics help add legitimacy to the views by making it seem like other people who viewed the video also engaged with the video, so it must be worth watching.
After boosting the metrics, you’ll start to see an increase in organic traffic. That doesn’t mean you stop your efforts, though. Getting a few hundred views through search engines is nice, but there’s more for you out there. Social proof also helps any advertisement you create become much more successful. After all, the inclination to click on a video with a lot of views isn’t limited to search engines alone.
Staying smart
Buying views, likes, shares and other engagements can be tricky. With such a huge market, there are bound to be a few sharks looking to scam. Fortunately, these can be avoided with ease. Doing a bit of fact checking and research is the best way to avoid getting scammed. Read reviews, check policies, and ask around before buying anything.
The scams are not usually as simple as just taking your money either. Usually you end up with low-quality fulfillment, which results in red flags on your video or account. Poorly rated providers are known for supplying likes and views from low-quality accounts. These accounts get created using bots that are detectable by YouTube’s staff. Once they’re associated with your account, you’re at risk of getting banned.
Top-rated providers of these services use only high-quality accounts. With these providers, you’ll get views and likes from completed profiles. That means real sounding names, profile pictures, and maybe even a few uploads of their own. Now, when YouTube or another user sees interactions with these accounts, they appear completely authentic.
Start making your plan
It’s easy to get caught up in the world of social media marketing. There are plenty of different marketing tactics you could use. It’s up to you to find out which are the most appropriate for your niche. Remember to evaluate your entire situation, and to decide what you want to achieve. Once you know what you want, it’s time to create the right mindset and strategy to achieve it.
Date: January 28, 2016 / Categories: YouTube, / Author: Rich Drees
