It’s every YouTuber’s dream to create a thriving channel with a large following and videos that get millions of views. However, building a strong YouTube channel is a mix between science and art. There are those who seem to naturally have a flair for creating successful videos and channels. At the same time, there are some strategies that you can follow to grow your YouTube channel.
The following YouTube channel tips will help you build a successful channel.
1. Define your audience
Who are you making your videos for? Why are you starting a YouTube channel? Define your target audience and take the time to understand what they are interested in. What are they looking for when they come to YouTube? Once you understand this, go out and create content that aligns with their interests. Creating a focus will help you when you are starting out and to maintain a loyal following. Uploading content that is focused on your viewers is the key to videos that receive engagements and get shared.
2. Research and use keywords
Despite being the world’s top video-sharing platform, YouTube is also one of the world’s largest search engines. Most people find content on YouTube by searching for it. This means that the SEO techniques you have used in your other online marketing pursuits also apply to video. Do research on the most searched keywords. You can do this using online tools like keywordtool.io or by taking advantage of Google’s autocomplete feature, where you type just a few words and Google suggests the remaining words based on popularly searched-for keywords. Once you know the most searched for keywords in your niche, include them in your video title and description. When using keywords in your description, try to fit them in the first few lines and include a relevant URL in your description.
3. Work with influencers
Influencer marketing involves working with someone who is popular, has a large audience and is an authority in their field. This person then endorses your product or brand, thereby influencing his followers to take notice of your brand, products or services. By working with others who are more visible on the platform, you have the chance to expand your audience. Before you pick an influencer to work with, you should ensure that your chosen influencer and his niche align well with your product or brand. You should also ensure that his followers fit the profile of your target market.
4. Design your channel around your brand
Your brand is defined by your customer’s perception of your business. It’s not something you should leave to chance. Visitors will form an opinion of your channel upon arrival. You need to make sure it’s a positive one. Invest in beautiful channel art that accurately explains what you are about in a creative way. Customize your background to showcase your other social media pages and ensure your channel page is optimized for viewing across multiple devices. Creating a great channel trailer can also pull viewers in and encourage them to subscribe.
5. Post regularly
Ideally, you want to gain and keep a loyal following so that you are assured of an automatic audience for all your videos. First, you need to create a schedule and upload videos on your channel on a regular basis. Let your audience know when they can expect new videos. Once people are interested in your content and know that you upload videos regularly, they will want a way to keep up with your uploads without missing anything. This encourages them to subscribe to your channel and keeps fresh traffic coming in as well.
6. Build your subscriber base
Building a subscriber base is key to creating sustainable traffic for your videos. Once someone has subscribed to your channel, they receive email notifications every time you upload a new video. Your videos are also displayed on their YouTube homepage, creating automatic traffic for your videos. You can get people to subscribe by including Calls-To-Action in your videos where you directly urge them to subscribe. You can also do this using video annotations which encourage your viewers to watch your other videos and subscribe to your channel.
7. Pay for a boost
You can also boost your YouTube channel by buying views for your videos. Buying views for your videos will create the impression that your videos are authoritative and worth watching, and hence more people will be willing to watch them and subscribe to your channel. However, we only recommend it if you buy high-quality views from real accounts. High-quality providers usually have higher prices and will provide you with views that have high retention and stickiness rates. They have full refund policies and do not share client information with third parties. Their views are delivered naturally and they have responsive and helpful customer support.
We have tested dozens of companies who sell YouTube views and written reviews based on our findings. If you are interested in learning more, don’t miss our list of the top 5 YouTube views providers.
Date: August 23, 2016 / Categories: Tips, YouTube, / Author: Rich Drees
