One of the easiest ways to stay relevant in this digital age, where social-media-infatuated consumers rule supreme, is to make your own YouTube channel. Inbound marketers see YouTube as the future of marketing and if you aren’t relevant then you’re dead, as far as this ever-changing era is concerned.
Thankfully, creating a branded channel on YouTube isn’t as tedious as it used to be. You can even catch up with old accounts and rank higher by buying YouTube Views and other social signals that will tell YouTube and even Google that your videos are valuable. But first you’ll need your very own account.
What follows are some easy-to-follow steps for creating a brand channel on this vital platform. We hope this post will help you see how simple it can be to expand your reach on YouTube.
Image credit: sosyalmedya
Create a Brand Account
First of all, make sure that you create a brand account and not a regular one. A brand account is managed by your regular Google account, rather than being the main channel for your Google account.
Creating a brand account on YouTube is very easy. Here’s how:
- Go to YouTube and sign in. Clicking the sign in button will redirect you to the Google login page. Login to your Gmail account that you want to associate your YouTube account with.
- Once logged in, go to YouTube settings.
- In your account settings, you’ll see “Create a channel” with your account name information. Click that and it will take you to this:
The name you used for your Gmail account will appear. Just ignore this and choose “Use a business or other name.” Choosing that option will take you to this screen:
It’s time to name your brand channel! Insert the name you want, and once you click “Create,” YouTube will generate your channel page. See picture below.
For more about branded YouTube channels, check out Google’s Manage your Brand Account page.
You can now start customizing the look of your channel. Customizing the look of your channel is an important part of branding. So, don’t forget to:
- Add some custom channel art
- Add a channel icon
- Create a channel description
- Add links
Adding links is important when you want to create cards and end screens later on, where viewers can directly click on the links you have previously added. It could be a link to your website, your other social media channels, or wherever you want people to go. Remember that cards and end screens also create a branded look.
So, to add links, click on the settings wheel (number 4) and toggle “Customize the layout of your channel.”
Once you save, you’ll be able to see an “Edit links” option within your channel heading art. You can then start adding links to your new channel.
Alternatively, you can add links by clicking the “About” tab. You should also add contact details on that page.
Upload your videos
When you’re done customizing your channel, you can start uploading videos! If the thought of making videos paralyzes you, or perhaps you don’t feel comfortable in front of a camera, don’t worry, you can still develop your very own YouTube channel by either outsourcing the video creation or working with YouTube influencers.
Collaborating with a content creator is a great way to widen your marketing reach and tap into that creator‘s built-in audience. So, find a YouTuber whose values reflect your brand and who is an influencer in your niche, and hire him to make a video you can upload on your channel.
See how Zach King, a YouTube creator, was tapped by Turkish Airlines in one of their campaigns. Most people wouldn’t care to spend time watching a boring airline safety video, but by working with King they came out with a viral hit. Check out those views!
Once you’ve familiarized yourself with the tools you need to create videos yourself, then you can start making your own. If you’re confident that you can make videos right away, or if you are working on a strict budget, all you need is a good camera and a video editing app.
Assuming your mobile phone or laptop has a good camera or a webcam, then you can use those until you’re ready to invest in professional recording equipment. As for editing tools, there are many you can choose from for both computer and mobile. Pick the one you think is best for you.
The road to YouTube success is strewn with lots of studying you’ll probably have to do, but you aren’t alone and it’s not that difficult to learn how to use a laptop camera, for example, or to experiment with an editing app until you figure it out. With enough practice, you’ll be making high-quality videos in no time.
Optimize your videos
There are 400 hours of video uploaded to YouTube every minute! Don’t let your videos get buried under that lot. Give your videos maximum exposure by optimizing them for searches. One way you can do this is by using keywords. Make sure you include your business’ major keywords in the following:
- Video title
- Video description
- Video tags
Each time you upload videos, the system will ask you to title it, add a description, and tags. Look at the picture below.
Be sure to write a full description and to use plenty of relevant keywords that will help Google and YouTube see the value of your video. Put your most important keywords in the first few sentences.
Buy YouTube Views
Bought YouTube Views can act as a catalyst for other viewers to subscribe to your channel and help you gain popularity fast. In psychology, they call this the Bandwagon Effect. When people see that you have a lot of subscribers, they’ll think you are important and they’ll get on the “bandwagon” and subscribe to you too. It’s human nature.
When you’re ready to buy, make sure you do some research first. There are a lot of fly-by-night companies looking to make a quick buck. Be sure to buy YouTube Views from reputable companies that really care about your success.
Track the performance of your videos
The last thing you need to do is to track the performance of your videos. Understand how well they’re performing, or if they’re performing at all, so you can make appropriate changes.
The three most important metrics that tell if a video is doing well are:
- Video View count
- Engagement rate
- Audience retention
Your video views obviously tell how many people watched your videos. Your engagement rate, on the other hand, shows the level of interaction from users your video received, while audience retention tells you how long your viewers are watching your video.
Learn to analyze these metrics and see them as direct feedback from viewers of what they like and what they don’t like. Listening to your audience is important to your success.
Spend some time checking out your Analytics to get a clearer understanding of your channel’s performance.
Time to get started!
The number of channels earning six figures each year on YouTube has increased by 50% year after year. That’s a lot of money! If you aren’t using YouTube yet, then it’s definitely time to get started and build your own channel.
Use the guide provided here to create your account and start making videos. There’s more to learn and more to do, but there’s more to earn too, and you’ll find that on YouTube.
Expand your marketing efforts and start your very own branded channel on YouTube today!