If a picture can paint a thousand words, then videos are among the most powerful storytelling tools you could ever have in your marketing tool belt. They're one of the most important marketing tactics that brands and businesses use to attract and impress as many potential customers as they can.
Lets face it, YouTube is a terrific way to build an audience but it has become far too crowded over the past years. That makes getting the right kind of attention from viewers a bit complicated.
How crowded, you ask? 100 hours of video content are being uploaded on the platform every minute –
Video editing used to be a hassle, but the process has become far more convenient and affordable.
Today, anyone can grab a mouse and start doing some basic editing, enough to make a video look good for YouTube. There are video editors out there for content creators of every skill level –
In YouTube Land, killer content is nothing if no one gets to see it.
If you’re solely focusing on just your content, you’re missing out on YouTube marketing gold that can really get you places. Having a solid strategy in place will help you reach more viewers who can appreciate the content you are putting out –
YouTube is a great platform you can use to attract a new audience for your business, bringing in curious viewers who can potentially become customers.
If you notice your videos are getting a lot of views, that’s great! However, you’ll need to look deeper to learn if you’re actually getting views that matter.
YouTube is among the most influential social media networks out there today.
In fact, Google released a study revealing that more and more people are using YouTube as a search engine to learn whatever they want – and overall viewership is increasing by an incredible 70% each year.