Choosing YouTube Creators: What Should You Consider for Brand Safety?

Earlier this year, Felix Kjellberg, the most subscribed YouTube creator in the world, made headlines online when he made anti-Semitic jokes on his YouTube channel.

Then, before even a week had passed, another controversy involving YouTube creator and CoverGirl spokesmodel, James Charles,

Should You Disclose Your Real Identity on YouTube? Pros, Cons & Tips

In the Internet world where anonymity continues to thrive, attempts to force people to disclose their true identities are met with strong disapproval. In 2011, when Google tried to force its YouTube users to connect their account to Google+ when they launched their social network, people were not happy.


9 Reasons Why You Should Put Up A YouTube Channel for Your Business

As a business and a brand, you must always think of new ways and strategies that will get your products and services in front of as many people as possible. If you’re a startup or a small business, you’ll need to find promotional and marketing activities without breaking the bank.

How to Find People to Collaborate with on YouTube

So, what is a YouTube collaboration? A collaboration is simply when two or more YouTubers create and record a video together.

They usually revolve around a theme, and sometimes different versions are uploaded to the channels of each collaborator. These videos help them cross-promote to their different audiences,

Tips for Getting YouTube Sponsors

According to a recent study, 86% of marketers incorporated influencer marketing in their strategy last year, and are making plans for increasing their allocation for it in the coming years.

As a content creator, that means you have a better chance of landing a sponsorship deal now more than ever.

8 Tips to Improve Your YouTube Marketing Strategy

Many brands – both big and small – are missing out on the immense marketing benefits YouTube has to offer. Marketers sometimes shy away from producing YouTube videos for promotional purposes due to the amount of investment it requires.

While making videos can be laborious, there are plenty of marketing benefits to reap from it especially now that YouTube is making big shifts internally in order to obliterate the existence of fake channels within their platform.

The 6 Best Collaborations on YouTube

If you’ve spent much time on YouTube, you’ll know that collaborations are a big thing among brands and content creators alike.

Collaborating with a YouTuber can help you reach a whole new network of viewers you might not otherwise come across through your solo efforts. When carried out correctly,

The 8 Most Popular Gaming Channels on YouTube

Computer and video games have been a part of our society for the longest time, or so it might seem. But the advent of YouTube marked a shift away from game consoles and the beginning of a generation who are as interested in playing digital games as they are in watching,

How to Use YouTube Live to Grow Your Business

Youtube has had live streaming features on its desktop platform for years, but it was only recently that they finally introduced mobile live streaming.

Live streaming can be for fun conversations and interactions, but there is more to it than that. According to a Brandlive survey,

How to Start Your Own Branded Channel on YouTube

One of the easiest ways to stay relevant in this digital age, where social-media-infatuated consumers rule supreme, is to make your own YouTube channel. Inbound marketers see YouTube as the future of marketing and if you aren’t relevant then you’re dead, as far as this ever-changing era is concerned.