As online video content continues to dominate web traffic, there is no doubt that we’ll see more businesses boosting their video marketing strategies to gain a foothold in the industry.
So, whether you’ve been using video in your campaigns for a long time or you’re just starting out, this post is for you. We’ve dug up some essential YouTube video marketing statistics that will help you put together a strong marketing plan for the second biggest search engine on the Internet.
Grab your coffee and let’s begin!
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One-third of online activity is spent watching video
When people use the Internet, they spend 33% of their time on average watching videos. So indeed, it’s time to rethink your print advertising plans.
85% of the US internet audience watches videos online
85% of the roughly 239,882,242 Internet users in the US watch videos online. It’s no wonder TV advertising is struggling.
The 25-34 (millennial) age group watches the most online videos and men spend 40% more time watching videos on the internet than women
Videos are more popular among millennials, especially among men. If your target market is the millennials, there is no finer time than now to use videos in your marketing.
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You can also include buying high-retention YouTube Views in your strategies. A high number of views will help your videos rank higher and will, therefore, attract real views. If you buy from a reputable provider, you’ll also get the most out of your advertising money.
52% of video viewing originates from mobile
Over half of all video content watched is viewed on mobile. So, remember to make all your video content optimized for both desktop and mobile viewing.
92% of mobile video viewers share videos with others
Aim to make shareable content because people are already inclined to share video content online, so you want to foster that tendency whenever possible.
86% of business-related video views take place on desktop browsers and only 14% on mobile
If 52% of video views come from mobile with the remaining 48% originating from desktops, and nearly 90% of these desktop views are business-related, we can safely infer that people use mobile more for personal reasons and desktop for work purposes.
So, if you’re a B2B company or you provide services for brands, realize that the majority of your viewers will view your videos from their desktops. Thankfully, YouTube has both desktop and mobile viewing covered with their separate mobile and website sites. All that’s left for you to do is to make sure your website offers the best user experience for your mostly desktop viewers.
51% of marketing professionals worldwide name video as the type of content with the best ROI
Join the many marketing professionals who saw the best ROI for their marketing in video content. A recent 2017 study also says that higher exposure drives brand ROI. In 2016, Nielsen Media had already proven this in their study, and thus recommended you advertise with big players that command high viewership, like YouTube.
If budget is a problem, a good strategy would be to start with the biggest sites to establish brand recall first, then move on to smaller ones.
Marketers who use video grow revenue 49% faster than non-video users
A healthy revenue stream is your gateway to financial success. It’s the ultimate goal of all businesses. So, if you’re looking to improve your revenue and you have decided on using videos, you’re on the right track.
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Videos up to 2 minutes long get the most engagement
A high video engagement does not necessarily translate to conversions, but it definitely helps in brand recall.
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text
Humans are visual creatures and it shows. You can save time and advertising costs when you use videos for their content retention value.
The average user spends 88% more time on a website with video
Giving value to customers to make conversions is every brand’s top priority. The longer you keep visitors engaged on your site, the higher the chances of those visits ending in sales.
The most popular viewing time is Wednesday between 7AM – 11AM PST
YouTube recommends publishing consistently on a regular schedule for maximum viewership. So, you should definitely consider making your regular posting schedule to be Wednesdays from 7 AM -11 PM PST.
Of course, your decision should take into account your target demographics, but it’s a good guide if you’re picking a schedule for your video uploads.
Videos under 90 seconds see an average retention rate of 53% but videos over 30 minutes retain only 10%
Shorter videos indeed get the most engagement. Keep your videos on the short side whenever possible, and be sure to get out your most important conversion-oriented content in the beginning.
The average retention rate of personalized videos is 35% higher than non-personalized videos
There are many benefits of personalizing your videos, and there are plenty of ways to personalize the way you reach out to your customers.
For instance, YouTube Live makes it possible for you to address your viewers by their names or usernames in real time. If they send comments while you’re broadcasting, you can see their comments – and their names – as they’re sent.
Half of 18- to 34-year old YouTube subscribers would drop what they’re doing to watch a new video by their favorite creator
Collaborate with YouTube creators to take advantage of the kind of influence they have over their viewers.
In an average week, YouTube reaches more 18+ year-olds on mobile alone during prime-time TV hours than any cable TV network
Whether you’re a media brand or not, this data should help you decide where you should take your marketing efforts next. Digital video is changing the way people consume content and brands should adjust accordingly.
Video of a live event increases brand favorability by 63%
Go live and stream your event online. Whether it’s a webinar or a product launching, big or small, host a live event whenever possible.
6 in 10 YouTube subscribers would follow advice on what to buy from their favorite creator over their favorite TV or movie personality
Find the right YouTube influencer for your brand and explore the potential of influencer marketing.
Image credit: CoSchedule Blog
4 times as many consumers would rather watch a video about a product than read about it
So, not only do people remember the content more when presented in video form, it’s also what your customers prefer. Luckily, the cost of online video ads is much cheaper than TV commercials, so small businesses can benefit and may very well gain an edge over big competitors.
4 in 5 millennials consider video content when researching a purchase decision
Got a new product line? Launch it on YouTube or other video channels. There is no excuse for not being on YouTube these days, especially if your target market belongs to the millennial group.
70% of millennials are likely to watch a company video when shopping online
The Millennial Shopping Report 2017 of CouponFollow surprisingly reveals that the majority of millennials shop offline. They do shop online, but when they do, it’s mostly on desktops.
So, make sure to direct your audience to a video on your website or on YouTube when they are in an online shopping mood. Running video ads on e-commerce sites where they probably are would also likely have favorable results.
78% of people watch online videos every week
You should upload at least once each week regularly, because the majority of video consumers watch video content every week. It’s one of the best ways to retain subscribers and attract new ones. Your viewers are not likely to keep visiting if every time they do they keep finding the same last video you uploaded.
The four most common videos are product demos, explainers, how-tos, and testimonials
Attract more views to your product demos, explainers, how-tos and testimonial videos by buying YouTube views. People use the number of views to help them decide which videos to watch.
So, if there are two “how to paint a wall” videos, for example, the one with the high view count is more likely to be chosen by random people browsing. The other video might be better, but as long as it has fewer views people will continue to assume that the one with the higher view count is the better one (or at least the one worth watching).
Having a brand logo in a video can increase purchase intent by 9%
Increase not just recall of your brand but the intent to purchase of your consumers by displaying your logo prominently in your videos.
Videos Can Help Your Business Grow
All the numbers point to video as the premier form of content that people prefer today. This makes it a powerful tool in marketing, whether for a brand awareness campaign or increasing the revenue of your business.
With the overwhelming data confirming video content as the new king, and with YouTube as the third-most visited site on the Internet, businesses using video in their marketing can only benefit from it. Without a doubt, videos can help your business advance not just in your industry but also in the hearts of your customers.
Image credit: Linkedin
Date: August 16, 2017 / Categories: Tips, YouTube, / Author: Chell
