Building Your Brand on YouTube

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These days, almost every brand on the planet is already on YouTube — and that means you have to fight tooth and nail to stand out.

YouTube is a busy marketing platform that allows brands to connect with millions of users worldwide. It also boasts an intuitive interface that makes it so easy to share videos to other platforms, which increases a brand’s chance at virality.

YouTube and Google have been zeroing in on the quality and content of the videos that are on the video sharing platform. They are aggressively cracking down on hateful videos and setting up strict regulations to police content quality in an attempt to keep advertisers happy.

As a brand, you may need to be a bit more careful about the content you produce. Now is the perfect time to recalibrate your content strategy and take it to the next level in order to gain more followers and establish your personal brand.

Use Analytics

If you want to take your YouTube channel to a whole new level, you need to get your hands dirty with data.

YouTube has one of the most comprehensive analytics dashboards among all the social media platforms. The analytics page can tell you a lot about your audience and determine whether or not your videos are working to your advantage.

The analytics page has a dedicated demographics tab that lets you zero in on your audience — where they’re from, how old they are, and more. You can use the information you get from the demographics tab to create relevant and valuable videos for your audience.

Image credit: Digital Marketer

You can also review the average watch time for all of your videos on the Audience Retention tab, which is one of the most helpful features.

You’ll be able to see the average view duration of your videos, and figure out whether viewers watch your videos until the end or not. The retention rate can help you determine the weak and strong points of your content strategy so you can revise accordingly.

Image credit: Digital Marketer

You can learn a lot by getting into YouTube’s analytics feature — so learn to use them well and to your advantage.

Play Around With Different Video Lengths

There’s been an ongoing debate as to how long YouTube videos should be. The length of the videos you produce should depend in part on the persona you want to embody on YouTube.

If you want your viewers to see you as a thought leader in your niche, produce long-form videos that answer their most pressing questions in the best way possible.

But the truth is, long videos aren’t for everyone, and that includes viewers and creators alike. You need to adapt the length of your videos to your viewer’s preference and consumption pattern to get the most traction.

People log in to YouTube for a multitude of reasons, and it’s your job to identify what your viewers are looking for and give them exactly what it is they need.

Hook with YouTube & Reel in Using Your Website

YouTube is only one of the many online platforms and tools you can use to establish your brand. Solely relying on YouTube to make a name for yourself can be a long and unpredictable road that might lead nowhere for some brands.

Your YouTube videos should serve as a hook to get people to do something that will benefit your brand or business. Use YouTube as a primary means of communication to relay a powerful CTA that will transform viewers into customers.

YouTube makes it incredibly easy to embed and share videos across every social media platform and online media outlet, and that includes your website. The video shown below demonstrates how you can embed a video into your blog or website in five easy steps, see for yourself. We embedded it here!

Embedding your videos on your website can reinforce your authority and credibility to web browsers everywhere. Sharing your videos on your website or blog can also help you reach a wider audience — those users who may not be subscribed to you on YouTube.

Buy Views & Subscribers

Gaining an initial following on YouTube can be challenging for smaller brands and businesses. YouTube is a highly-populated platform that is home to almost every brand imaginable and competing with them can wear your marketing resources down fast.

One way to establish an impressive social proof on YouTube is by purchasing high-quality Views from a reputable provider. A few thousand YouTube Views should be enough to help you pique the interest of potential followers without overly exhausting your marketing budget and energy.

Just make sure to buy from a tried-and-tested provider who delivers their services as promised. Avoid the scams and read as much about a provider as you can before making a purchase.

Use Text to Your Advantage

The way people consume videos has drastically changed over the years. Gone are the days when we only go online to watch cute cat videos and replays of Janet Jackson’s wardrobe malfunction during the SuperBowl.

Back in February of this year, YouTube published a blog that revealed that people spend a billion hours on the platform every day — A BILLION HOURS.

People check YouTube when they wake up, during their daily commute, while at work, before they go to bed, and every time in between. The way people consume online videos has also changed. Many folks enjoy filling their idle hours watching videos through their mobile devices, even if they have a laptop nearby.

Image credit: NCDAE

The accessibility of online videos through mobile devices has made silent videos incredibly popular. On a superficial level, captions allow users to consume videos without causing a disruption in their immediate surrounding and despite any noise — so they can watch videos whenever, wherever.

If you want to reach out to more viewers, you need to learn to incorporate text in all your videos as much as possible. On the optimization side of things, adding more text to your videos will help site crawlers determine your video’s relevance for a particular search result.

Many content creators also include a transcript of the video in the description box to further improve their SEO. Adding captions and transcripts to your videos not only helps you reach out to more viewers but also boosts your visibility and strengthens your SEO.

Small Tweaks are Impactful

Even the slightest tweak in your strategy can drastically improve your video’s visibility and performance on YouTube. You need to pay close attention to the smallest details to gain impactful results.

Succeeding on YouTube isn’t that easy for many people but armed with the tips you learned here today, you’ll be one step closer to becoming the brand you’ve always imagined yourself to be.

Remember, it’s not enough to rely on YouTube alone to establish your brand. You have to have a blended and adaptive strategy in place that will help you draw as many people to your channel as possible. This means you have to utilize all the tools that are at your disposal to gain valuable insights, produce relevant content, and penetrate untapped viewership.

You should also buy yourself the head start you deserve by purchasing a few thousand YouTube Views from a reputable provider. Impressive social signals matter on a saturated platform like YouTube, and that’s why you need to learn how to make the numbers work to your advantage.

A prominent brand on YouTube is a brand that knows how to pay close attention to detail — so pay attention.

Date: October 20, 2017 / Categories: Tips, / Author: Mariko

October
20
2017

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