In case you haven’t noticed, digital video is quickly taking over the internet. Even social networking sites that weren’t made for videos, like Facebook and Twitter, are beginning to prioritize videos compared to other types of content.
Video marketing is always evolving. As a brand owner or a marketer, you need to stay on top of emerging trends if you want to keep your campaigns as relevant as possible. What worked a year ago when it comes to videos will not be as effective today.
If you’re thinking about integrating videos into your current campaign, you need to learn all about the trends that are rocking the internet TODAY.
1. Live Videos
Back in the day, live videos weren’t even really possible on the internet, at least not for the average user. Today, companies and networks are hosting live streams to gain real-time engagement from their viewers.
Live videos have gotten so big over the years that YouTube announced they will begin hosting live streams from notable TV networks on their platform. Live streams are among the hottest video marketing trends out there today, being used by brands and marketers to garner real-time engagement from their followers.
Live videos are flexible online content that can be used for a myriad of marketing efforts. You can stream live videos to generate buzz around a new product launch or to answer questions from customers, to name just a couple.
You can even take your live streams to the next level by teaming up with influential YouTubers in your niche.
For their #SipMeUp campaign, Wendy’s teamed up with Rhett & Link, the hosts of Good Mythical Morning on YouTube.
Image credit: Adweek
The two churned out songs and skits based on the responses they received from their viewers.
Live streams can be as outrageous or as simple as you want them to be. When thinking of a format for your live videos, identify what it is your viewers need and want to see from you.
2. Videos Optimized For Mobile Consumption
These days, people watch more online videos on their smartphones and mobile devices compared to their desktops.
Almost 50% of YouTube users watch videos on their mobile devices — that’s about half a billion users who search for and consume online videos using their phones and tablets.
If you want your video marketing efforts to give you the results you need, you have to optimize your content for mobile consumption.
One way to optimize your videos for mobile viewers is by using closed captioning. Silent videos with built-in captions have become popular because they make it easier for people to watch videos online anywhere they may be, even in crowded environments or when they need to stay fairly quiet.
Another way to optimize your video is by keeping the title short and sweet. Always remember that half of the YouTube-watching population is watching your video on a smaller screen. Keeping your video title short helps mobile viewers understand what the video is all about with as few click-throughs as possible. Use the most important words in the beginning.
Mobile video consumption is fast becoming the norm so optimize your videos now to reap the marketing benefits this phenomenon has to offer.
BONUS TIP: Buy High-Quality YouTube Views
If you’ve been on YouTube long enough, you know exactly how difficult it is to stand out. YouTube is home to some of the most viral videos on the internet — and that means the competition can be tight, especially for an up-and-coming brand.
Buying high-quality YouTube Views is like buying your channel the running start it needs to gain some initial traction.
Numbers speak volumes on the internet and buying a few thousand YouTube Views gives your videos a more buzz-worthy status in the eyes of everyone watching.
Only buy views from a tried and tested provider that offers dependable guarantees. Reputable providers, like the ones you’ll find on our list of top companies, sell high-quality social signals for a reasonable price and offer value-adding services — such as transparent warranties and prompt customer support — that protect your best interests as a customer.
3. 360-Degree Videos
Digital videos are becoming more and more immersive over the years.
Spherical or 360-videos are getting increasingly popular on the internet because they are both immersive and engaging, two things that viewers want from their content.
Spherical videos give viewers a better view of more angles the scene. Mobile users can also watch spherical videos on their smartphones or mobile devices — all they need to do is swipe the video to see the action from whatever perspective they want.
These videos are shot either by a collection of cameras or an omnidirectional camera. You can use several cameras and online tools to put the clips together for your very own 360-video.
Red Bull is known for posting spherical videos for many of their campaigns. They use spherical videos to give customers and viewers an immersive experience with these action-packed clips that are aligned with their brand.
You don’t need to spend a fortune in order to produce a kick-ass 360-degree video. Be resourceful and creative, learn to work with the tools you have and focus on creating content that’s interesting to your target audience.
4. Video Marketing For Customer Support
A 3-minute instructional video is far easier to digest and understand compared to a 1,500-word blog post. If you want to help customers understand something about your product or service, creating a video about it is the best way to go.
Through a YouTube video you can answer some of the frequently asked questions about a product. You can also create videos that showcase what your product or service can do for potential users.
You can use videos to empower customers with information and educate them about your product or services. The more they know about your brand, the easier it is for them to consider a purchase.
Cisco, one of the leading networking conglomerates in the United States, uses YouTube to educate customers on all things related to tech and the internet.
As a result, they’re able to address common issues with their service encountered by customers, while providing a nice service to the public as an informational channel as well. That’s good for PR.
The future of customer service is on YouTube — learn to make the most out of your channel to improve the quality of service you offer your customers — both existing and potential.
5. Video in Email Marketing
Email marketing has been around since the dawn of the internet. Integrating videos into your current newsletter campaign can breathe new life into your strategy — and increase conversions!
Current email clients usually don’t allow videos to be directly embedded into their newsletter. To circumvent this, you can be a little creative and use images and links that will direct subscribers to your YouTube channel or landing page.
Patagonia uses their newsletter to direct customers to their landing page where they can watch their original film entitled Force – The Story of Mikey Schaefer.
Image credit: Pinpointe Marketing
The newsletter was laid out in such a way that it seems like the video is directly embedded in the newsletter, complete with a play button. When you click it you’ll be brought to their linked landing page.
Adding a video to your newsletter can take your email marketing campaign to the next level, and all it takes is a bit of creativity.
Stay Relevant With YouTube
Whichever way you look at it, videos are fast becoming the future of online marketing. As a brand, it’s crucial that you invest your time and resources in learning the different emerging trends when it comes to digital videos.
Now is the perfect time to start integrating videos into your current campaign. They may be the last thing your strategy needs to produce the results you’ve always wanted.
Don’t forget to set yourself up for success by purchasing a few thousand YouTube Views from a reputable provider. Bought Views can help you stand out from the extremely tight competition on YouTube.
Video marketing can be a cut-throat business but if you stay updated on and take advantage of all of the new trends out there, standing out should be a piece of cake.
Date: November 16, 2017 / Categories: Tips, / Author: Mariko
