We’ve seen many changes when it comes to Internet traffic over the past five years. Global video traffic has significantly increased: from 75% in 2017, it’s predicted to grow to 82% in 2022. These figures apply to both consumer and business traffic. Moreover, 50% of Internet searches are for videos of products or services. Tthey all tell us one thing: videos are becoming an indispensable part of marketing.
Video recording and production can be less expensive with the use of tools and apps that are available online. We selected these top five video marketing platforms. They all allow you to edit your videos easily, share the videos on all major social media sites, get insights from their built-in video analytics, optimize your YouTube videos, and more.
Filmora
Filmora is a powerful video-editing software. It allows you to do anything, from the basic cut, merge, trim, split, and rotate, to more complex editing tasks like audio mixing, screen recording, green screens, and pan and zoom. Filmora has more than 300 special effects, a sizeable music library, filters, overlays, and an extensive suite of stock photos and videos.
Filmora has three price plans:
- One-year plan at $39.99, billed annually.
- Lifetime plan at $59.99 one-time fee.
- Unlimited plan at $79.99, billed annually
Filmora offers a free trial, packages for businesses, and special prices for school orders. You can also track the video’s performance since Filmora has integration features and analytics.
WeVideo
WeVideo is suitable even for beginners due to its easy-to-use interface. Despite its ease of use, WeVideo’s clientele includes large companies like adidas, Audi, Disney, and Marvel. It has advanced editing features that allow you to be in control of the whole video. You can customize text, motion effects, transitions, logos, calls-to-action, and more.
WeVideo’s packages include:
- Power plan at $9.99 a month.
- Unlimited plan at $15.99 a month.
- Professional plan at $35.99 a month.
- Business plan at $59.99 a month.
All these prices are the monthly rates, but WeVideo also offers a yearly payment scheme where you can save up to 50% on the packages listed above. It has special rates for schools and districts.
Powtoon
Powtoon’s specialty is in animated videos. It has a wide variety of characters to choose from, as well as stock photos and videos. It even has ready-made templates that you can just drag and drop into your video. The software also allows you to create other types of videos, and it walks you through the whole process.
Powtoon offers monthly and yearly payment schemes:
- Starter plan at $49, billed monthly
- Pro plan at $89, billed monthly
- Pro+ plan $197, billed monthly
- Agency plan at $1,188, billed yearly
Among Powtoon’s reputable clients are Apple, Google, MasterCard, and Starbucks. The company behind Powtoon further claims that, by creating videos through its software, engagement will increase by 300%.
VideoScribe
VideoScribe users can select from an extensive selection of 5,000 royalty-free images and 190 royalty-free music tracks, and create a whiteboard-style animated video. You can further add text and select a canvas for your video. True to its name (where a person does “video scribing” to narrate), VideoScribe allows users to add voice-overs.
VideoScribe offers a monthly plan for $35 a month, a yearly plan at $14 a month billed yearly, and a one-time payment plan for $800.
Wideo
With Wideo, you can choose to use an existing video template, or create an animated video from scratch. The software’s animation maker has a drag-and-drop functionality that makes video creation very easy, making it suitable for video creators with no previous experience. In less than 10 minutes, you can have a complete video that you can directly share to Facebook, Twitter, and other social media sites.
Wideo currently has three price plans: a limited plan that costs $59 a month, a pro plan at $99 a month, and an unlimited plan at $199 a month.
The software’s clients, like Sprint and Staples, claim that Wideo improved their email open rates by 2.5X and their ROI by 12X.
Video as part of digital marketing
Professional marketers know how videos can catapult their otherwise old-fashioned digital marketing strategies to high effectiveness. In fact, by merely putting the word “video” in your email subject, email click-through rate can increase by 65%, and the unsubscribe rate can be decreased by 26%.
As consumers rely more on videos of product reviews and tutorials in making purchasing decisions, businesses will need to step up and provide them with interesting and engaging video content.
Date: July 17, 2019 / Categories: Tips, / Author: solmae
