Many brands – both big and small – are missing out on the immense marketing benefits YouTube has to offer. Marketers sometimes shy away from producing YouTube videos for promotional purposes due to the amount of investment it requires.
While making videos can be laborious, there are plenty of marketing benefits to reap from it especially now that YouTube is making big shifts internally in order to obliterate the existence of fake channels within their platform.
As a result of YouTube’s current “housekeeping” efforts, brand-owned channels have a better chance of being noticed.
Now, more than ever, you should make an effort to strengthen and improve your YouTube marketing strategy. Luckily, we have all the tips to make that happen.
Read on to find out how you can come up with a winning YouTube marketing strategy that will get you the attention you deserve.
1. Quality Trumps Quantity
According to the award-winning business strategist Sunny Lenarduzzi, YouTube is taking drastic measures to ensure that quality content trumps sub-par videos when it comes to search rank.
That means the most attractive stuff on the internet these days is high-quality content that delivers valuable information to users.
GoPro is a perfect example of a brand that knows how to deliver quality content to their audience. On their channel, they manage to come up with videos that are perfect for their adrenaline-seeking viewers – all 4.8 million of them.
If you want your YouTube videos to generate high-quality leads, make sure to create content that adds value to your viewer’s lives.
2. Educational Content is King
Comprehensive, educational videos are some of the most powerful tools in your YouTube marketing arsenal.
YouTube has become the second largest search engine on the internet. Instead of looking up blogs and podcasts, internet users are choosing to search for videos to find answers to their questions.
This is largely due to the fact that videos are much faster for a person to consume, as our brains process videos 60,000 times faster than text.
So say you want to learn about veganism. You’ll probably get a better understanding of the subject more quickly by watching a video like this rather than reading blog after blog – after blog.
Don’t be afraid to go in-depth when making educational videos. Creating comprehensive videos can help you gain a more authoritative reputation, as an expert on the subject matter within your niche.
3. Create a Share Campaign
If you want your channel to grow, you have to step out of YouTube and share it all over the internet using various social media sites. A share campaign can help you reach out to more users that may not be aware of your channel’s existence.
Image credit: NetworkBuff
Using other platforms, like Facebook and Twitter, will help you attract the most views possible for each video. The more exposure you get, the better. Encourage interaction among your followers so you stay on everyone’s radar for as long as possible.
4. Buy Views for Success
YouTube Land is home to fierce competition among content creators and brand channel owners, all wanting to stand out. This makes it challenging to establish yourself on the platform.
If you can’t afford to wait on organic growth to establish your credibility on YouTube, you might want to consider purchasing an initial set of high-quality YouTube Views and Subscribers for your channel.
Coming in strong with an impressive amount of Views and Subscribers under your belt should help you gain massive attention from organic viewers.
5. Be Consistent
If you’ve been experimenting with social media marketing long enough, you know that one key ingredient to your success is consistency.
It’s important for a brand like yourself to constantly be on the radar. Fail to show up for a while, and you’ll soon become irrelevant to the internet masses.
NET-A-PORTER is a luxury brand that has been using YouTube as a marketing channel since 2006. They post on a regular schedule, never missing a beat.
Image credit: Net A Porter YouTube
Over the years they’ve amassed a substantial following of highly-engaged subscribers who drive their channel forward. Their consistency has paid off as some of their videos have already reached millions of views to date.
6. Add Subtitles and Closed Captioning to Your Videos
Most content creators couldn’t be bothered with adding subtitles and closed captioning, understandably because of the amount of work it entails.
However, not only do subtitles make your videos more accessible to more users, they also offer extra SEO benefits.
When you add subtitles to your videos, YouTube can generate a transcript of the video which you can add in the description box. The transcript is readable for YouTube bots and once they crawl your video, it will increase your chances of appearing in more search results.
Increase your chances of ranking higher on YouTube by learning how to add subtitles to your videos, courtesy of the tutorial below.
7. Work With YouTubers
Influencers are the Hollywood A-listers of YouTube and collaborating with them might just be the break your channel needs.
Believe us when we say there’s an influencer for every niche imaginable. Finding the right influencer to collaborate with only takes a bit of research, and some flawless pitching.
When you’re looking for a YouTuber to collaborate with, you don’t always have to go with the one with the highest number of subscribers. Working with several YouTubers who each have a respectable amount of subscribers can still help you spread the word about your channel.
Glossier, dubbed the most innovative company of 2017, kickstarted their marketing campaign by relying on regular women and micro-influencers through a referral program.
With an army of influential YouTubers and makeup lovers on their team, Glossier gained a cult following of loyal fans turned customers.
8. Be a Community Manager
The comment section puts you within arm’s reach of your viewers, which makes it easier for you to connect with them.
Use the comment section to answer questions, address concerns, and encourage conversation among your viewers. There are valuable insights to be gained in the comment section so make sure to take full advantage of it.
Aside from creating stunning videos that tickle one’s lust for adventure, the outdoor brand REI also knows how to find their viewers’ pulse by being attentive and responsive in the comment section.
Image credit: REI YouTube
The comment above is taken from one of their videos, where it and others show how hard REI’s social media team works to keep the conversation alive in the comments section.
Be As Inventive As You Can Be
A winning YouTube strategy is no longer solely measured by your marketing dollars. By incorporating the tips we discussed here today, you should be able to gain the traction you’ve been wanting to see on your YouTube channel.
Remember, you can kick off your video content campaigns with an impressive number of high-quality bought YouTube Views and Subscribers from a tried and tested provider. Having an initial set of views will help you appear more attractive and credible from the start.
Always be on the lookout for inventive ways to optimize your YouTube channel and videos. The digital marketing game is constantly shifting, and that means you’re bound to find innovative ways to improve your current strategy.