How to Build Relationships and Establish Brand Awareness with YouTube

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YouTube is a powerful business tool that can take your business, brand, or Channel to a whole new level in record time. YouTube is a great platform for all types of businesses to cultivate relationships and visibility and relationships with potential clients and existing customers in real time.

If you want to know how you can establish brand awareness and build relationships through YouTube, keep on reading below as we go in-depth in this cutting edge and innovative strategy that will surely bring your business to greater heights.

How to Build Relationships: Know who you Follow

It is easy to think of YouTube popularity as a numbers game but there is more to it than having X-million followers. YouTube allows businesses and brands to recognize the people seeing their ads and posts with laser-sharp targeting – giving you  the opportunity to conduct a more accurate study of your market in order to identify how you can be more relevant as a brand.

While raking in a lot of followers does make you seem like the coolest kid in class, it is always better to know who you are following in order to gain more understanding of what works and what doesn’t work. How you relate to customers on an authentic level would directly determine the success of your campaign – and you can’t see that just by looking at the numbers alone.

Knowing who you follow and establishing authentic and real interaction with customers and followers is what makes for a successful YouTube marketing campaign. Being in tune to what they like and what they do not like allows you to create content  and  determine a marketing strategy that is more likely to be repined, reposted and reshared – and that’s why it is so important to know who is looking at your videos.


Authenticity is Key

As mentioned earlier, a successful YouTube marketing campaign is not determined by the numbers alone. If you are taking this on for the first time, you might be tempted to skip some steps and just buy followers and call it a day. While this will instantly put you up in the scoreboard, this will not help you accurately determine where to take your campaign. To tell you bluntly, buying followers will just give you a bag full of dummy accounts that does not generate engagement.

Winning on YouTube is all about engaging your audience to with share-worthy posts that will tickle their interest. This is where authenticity plays a big roll. While there is a lot to gain from automating a big chunk of your business, there are some things better left in your own hands.

The dawn of the digital age has made everyone’s attention span a lot shorter than it already is, as a business – that means you have less than 3 minutes to get them hooked or lose them in the dark side of the internet forever.

Those 3 minutes is too short of a time to be fake. Remember, people nowadays can smell a phony from a mile away and they instantly veer away from anything that sends their signals off.

It doesn’t take much to be authentic online, just be true to what your brand stands for and talk to your followers in the most casual and friendly tone. Take the time to figure out what they consider is relatable in this day and age, think of your customers as your friends and watch as this strategy takes your campaign to even greater heights.

Use YouTube as a platform to exchange real ideas and watch as your followers use your platform to voice out their real opinion – if you are doing good business, you have nothing to lose and a lot to gain with this strategy. An authentic YouTube platform can be easily compared to a community where everyone voices out recommendations, feedbacks and sentiments: these three things are the exact things you need to better understand your target market and plan a strategy that counts.


Establish Brand Awareness: Happy to Help Mentality

Early on, we mentioned that YouTube is a great platform for you to build relationships with your clients and this is where we will discuss it a little bit more. YouTube allows you to interact with customers in real time, allowing for speedy response on a possible question or concern without them having to go to your physical location or pick up the phone. If someone is unhappy about a product or a service, they are most likely to take that to internet.

Use YouTube to provide convenience for your customers and address their concerns as soon as you can. There is nothing worse than receiving a question and passing the buck to another point person. Keep in mind that you are the one who is supposed to be doing the extra leg work for your customers and not the other way around. We are so quick to ask our other employees to go the extra mile just to ensure a customer is happy with a particular product or service, why can’t we do it on YouTube?

Be quick to respond to any questions and be prepared to be flooded with 5 star ratings, recommendations and likes – because that is how it is done these days.


Keep the Conversation Going

Once you have accurately determined your target audience is interested in, zero in on it and start nurturing conversation – be it good or bad. You heard it right, be sure to keep the conversation going, the more people talk about your business, the more awareness you raise for your brand.

After you have gained a better understanding of your target market’s interest and have created a campaign based off of it, you are to expect that people will start talking. Encourage customers to speak their mind and voice their opinion, this is how your campaign will achieve organic reach and success.

When used right, YouTube can be a great and accessible platform where you can effectively raise brand awareness and cultivate authentic relationships with customers. There is nothing to lose and a lot to gain from listening to customers and engaging in conversations with them. Go ahead, use YouTube to your advantage.

Date: October 17, 2016 / Categories: Influencer Marketing, YouTube, / Author: Rich Drees


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