Social media users consume videos differently depending on which platform they're on. If you want your marketing efforts to yield positive results, you need to learn how to produce the right kind of video for every social networking site out there.
Videos are among the internet’s hottest superstars today. According to experts, videos are some of the biggest drivers of engagement on social media.
If you haven’t dabbled in videos on social media yet, now is the time to do it.
Currently, Facebook is slowly rolling out their very own video sharing hub to select users in the United States. Once officially launched to the rest of the world, Facebook’s Watch tab is bound to make video marketing even more competitive.
Social media users consume videos differently depending on which platform they’re on. If you want your marketing efforts to yield positive results, you need to learn how to produce the right kind of video for every social networking site out there.
YouTube viewers enjoy videos of varying lengths. This gives you an opportunity to create in-depth videos on specific topics that are relevant to your brand and niche, as well as shorter clips for a variety of purposes.
There’s really no telling how long YouTube videos should be in order to gain the most traction. The length of your video ultimately depends on your marketing resources and goals. If you have the money to produce long-form content on YouTube, you should go for it.
If you are working with limited resources, however, you might not have any other choice but to keep your videos short and sweet.
When you boil it all down, the length of your videos on this platform doesn’t really matter as far as engagement and attention go (but this isn’t true for every social network). The best performing videos on YouTube are those that are relevant, entertaining, and informative.
Walmart uses YouTube to introduce their culture to their customers. Instead of pushing their products, they use their channel to strengthen and improve their brand persona through short yet impactful videos.
YouTube users don’t really care much about video length, but what they do care about is substance and value. If you’re making videos of substance and value, you can buy YouTube Views to increase the attention you’re getting, and influence more people to become subscribers.
Instagram has evolved into a multimedia platform that allows users to post anything from GIFs to short video clips.
Back in the day, users could only upload 15-second clips on their feed. Instagram has since extended the video length threshold to 60 seconds, which gives brands and users more leg room in the creativity department.
But just because you’re allowed to upload longer videos on Instagram doesn’t necessarily mean you should.
HubSpot discovered that shorter clips actually outperform longer videos on Instagram. Videos that are under 30 seconds get more views, likes, and comments from Instagram users compared to longer ones.
Ben & Jerry’s is a global ice cream brand that does Instagram videos right. In the clip above, Ben & Jerry’s showed us all how we can turn a serving of Cherry Garcia into a smoothie – in under 30 seconds.
If you want your Instagram videos to get to the right people, consider purchasing an impressive number of high-quality Instagram Followers from a reputable provider. Buying a few thousand Instagram Views for your videos will make you appear more credible as a brand and can draw organic users to your profile, who will want to see what all the fuss is about.
Did you know that over 1 billion videos are played on Facebook every day? It goes without saying that videos are among the most important types of content on Facebook.
We’ve also seen more silent videos on Facebook in the past couple of months, and videos that display what’s being said in big words so you can read them as you scroll. This development has made videos more accessible to an even larger audience.
Facebook users are accustomed to consuming a diverse range of content, and that means they don’t have the patience for longer videos on the platform.
According to experts, videos that are no longer than one minute are the ones that get the most attention on Facebook. Many digital media brands rely on shorter videos to gain the most engagement and views from users.
Nas Daily is a social media star who uses Facebook to showcase his travels in one-minute videos to his 1.8 million followers.
Image credit: Nas Daily Facebook
Through short and succinct videos, Nas is able to say a lot to his audience without being overwhelming.
If you want more people to see your Facebook videos you have to keep them interesting and engaging, and it improves engagement to keep them to about a minute. And remember, you can buy Views for your Facebook videos to help pump up their popularity.
Back in the day people could only post text updates on Twitter, but those days are long gone. Now, users can upload anything from images to live videos and everything in between.
Despite the insurgency of varied content types, Twitter remains a fast-moving platform where people log in for quick updates.
Today, Twitter allows users to upload videos that are up to two minutes long, which is pretty long given how fast-paced the platform is.
On a rapid platform like Twitter, a two-minute video is too long. Hubspot found that some of the best performing videos curated under #VideoOfTheDay are only 43 – 45 seconds long. In this sense, Twitter ads should be a bit more like typical TV commercials.
Nike is a sports brand that needs no introduction. Despite their global following, this brand knows how to deliver a powerful brand message through their Twitter videos without pushing any of their products – in under 20 seconds.
Rise above it.
— Nike Basketball (@nikebasketball) August 3, 2017
Videos and images take up a lot of space on someone’s feed, which makes them stand out. That said, you don’t have to do a lot to get people’s attention on Twitter when posting videos, but those videos better be good if you want them to keep watching and following you.
Instead of creating longer content, focus on providing your followers with shorter real-time updates. The more current and up to date your videos are, the more engagement they will receive.
People go to Twitter for their dose of real-time updates. If you want your campaign to kick ass on Twitter, you have to put out fresh videos that are as relevant and pressing to your niche as possible.
Almost every brand in the world is already on Twitter, which makes standing out nearly impossible. If you want people to notice you on this busy platform, you have to have noteworthy social proof.
Pretty much nobody earns an impressive social following overnight unless they buy a good amount of Twitter Followers from a reputable provider. Buying high-quality Twitter Followers can give you a seemingly impressive degree of social proof that will help you attract organic users. If they like what they see, they’ll follow you and come back for more.
When it comes to social media videos, longer isn’t always better.
In this highly connected age, people want updates and they want them fast. The people you’re targeting value every second they spend on the internet, so you should make your videos worth their while.
The key to unlocking the ideal length for your videos is experimentation. Use the information here as a guide, but don’t be afraid to get your hands on your own data and analytics to determine what type of content your followers want to see.
As you work on your content strategy, don’t forget to pay close attention to your credibility. Social media users pay more attention to brands with impressive social proof. If you want them to watch your videos, you should try to look as credible as possible.
Video marketing is taking the advertising world by storm, and this storm is only getting stronger. Start working on your strategy TODAY.
Date: September 1, 2017 / Categories: Explainer, / Author: Mariko