The Weird Side Of YouTube: What Brands Can Learn From Satisfying Video Trends

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Back in the simpler days, we went to YouTube to watch cute puppy videos and replays of Janet Jackson’s infamous wardrobe malfunction (over and over again). Today, YouTube has grown into an impressive cache of every type of video you can imagine – and sometimes even ones you can’t.

You can find almost anything on YouTube, from tutorials on how to bake a cake to videos of doctors popping pimples. Yes, YouTube is home to some weirdly satisfying videos that are a big hit among millions of viewers worldwide.

Love them or hate them, these weird yet satisfying videos are here to stay. This content has struck a chord with viewers, which helped them gain thousands if not millions of views.

Oddly, we can all learn a thing or two about YouTube marketing from these ultra-specific niche videos to take our strategy to the next level. Join us as we take a trip to the weird side of YouTube, in the hopes of deciphering what it is that makes them a hit among millions of users.

What Are Satisfying Video Trends?

Satisfying videos are somewhat divisive content on YouTube that show acts or scenarios that elicit a sense of euphoria among some of its viewers. Other people, however, either find themselves repelled or totally uninterested. Whether you like them or not, you can’t deny how popular they are.

Satisfying videos can be anything from zit popping to cat grooming to people speaking softly, and everything in between. These videos send their viewers into an almost meditative state, which people often use to help them ignore negativity in their immediate surroundings for a brief moment.

Weird videos like these trigger our innate autonomous sensory meridian response (ASMR,) which sends a tingling sensation from our head down to our spine.

When this happens, the body goes into full relaxation mode, giving you an opportunity to de-stress. It puts you in a different mood, quickly and in a powerful way. According to the mood management theory, when we watch a certain type of video repeatedly, our brain begins to associate it with the feeling it elicits from us.

Which explains why we can’t get enough of weirdly satisfying videos.

Meokbangs are eating shows which gained popularity in Korea. A Meokbang (or a Mukbang) is either a live or recorded eating show that features people consuming massive amounts of food on camera while interacting with their viewers. Or at least holding a one-sided conversation with them.

Meokbangs are said to help viewers curb their appetite when on a diet. There’s just something about watching other people eat food we can’t eat that’s so satisfying.

Others say watching a meokbang almost feels like sharing a meal with a friend. Check out the comments on the video above – people just love to watch that guy eat!

mukbang comment

Some of the best-performing eating show episodes on YouTube have over four million views, which tells us there are plenty of people out there who crave this type of content.

If you want to help your videos skyrocket to YouTube stardom, try buying a few thousand high-quality YouTube Views. These will make your videos appear more popular, which will attract people to them and get them ranking higher on SERPs. Buy some views and see how they can help you practically immediately.

What To Learn From Satisfying Videos

Satisfying videos on YouTube have grown a cult following all over the world. These types of videos remind us how important it is to listen to your audience and give them what they want.

Satisfying videos compel users to feel a certain way. In this regard, video creators are able to use people’s emotions to their channel’s advantage.

Finding out what compels your audience may be the secret sauce your current YouTube marketing campaign is lacking. You should get to know your audience, what interests them, and figure out what motivates them to watch videos until the end.

Vat19 is an online shop that sells unusual gift items for the young and the young at heart. They regularly put out creative videos that feature some of their best-selling products without being too salesy or pushy.

Instead of publishing infomercials about their products, they show people how to have fun with Vat19 items. In a way, you could say this company puts out weirdly satisfying videos that compel viewers to get their hands on their products without doing a hard sell.

Create Your Own Satisfying Video

There’s more to satisfying videos than joint cracking, zit popping, and plastic melting. Satisfying videos are about making your viewers feel a certain way. As a brand, you should start trying to create some experiential content for your target audience, videos that would elicit positive feelings from your viewers.

For you to determine what type of content works best for your audience, you first need to know who they are and what they like to do with their time. Once you know who your ideal viewers are, you can more easily identify what type of videos they want to see.

You should combine your compelling content with an impressive number of high-quality YouTube Views from a reputable provider. Buying a few thousand artificial social signals like these will help strengthen your credibility to more organic users, attracting more people to your videos.

Use the tips you learned here today and start creating weirdly satisfying experiences for your viewers – you never know where your next fans will come from.

mukbang gif

Date: September 6, 2017 / Categories: Explainer, / Author: Mariko


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