Make sure you thoroughly research your subject. Look up other interviews your expert has done, and avoid questions that have already been asked many times – if your published interview simply repeats questions and answers that can be found elsewhere, why would people link to you over anybody else? Make your interview stand out by asking innovative, thoughtful questions that a potential audience could be interested in.
You don’t need fancy video and recording equipment for an interview with an expert. Even people at the top of their industry use methods such as Google Hangouts and Skype to both conduct interviews and record them. You don’t need to spend any money to get a great interview; all you need is a reliable computer.
While you want to keep your production high, you don’t need a flawless video. Taking out small errors can take hours, and the benefit is negligible. Additionally, a completely seamless video can make it seem inauthentic; it’s often humanizing and interesting to view something that is polished but not perfect.
Try to publish your interview as soon as you can after conducting it. The faster you publish, the more likely the expert will remember the interview, and share it on his/her website or social media page, inspiring others to link and share. Remember that promotion is key!
Successful people are generally busy, and when you’re a low priority, they will only give you time when a slot opens up. Getting an interview therefore generally comes down to luck – they have time when you ask for it. Therefore, it’s important that you send out several e-mails at the same time, to cast the widest net possible. If you get in the custom of finding people who would be great to interview and sending a few e-mails to those individuals per day (pick a fixed number), you’re more likely to keep this net wide and have more returns. In the beginning, don’t be surprised if only a few respond – this number will increase as you become more established.
Start interviewing today. Reach out to people you already know who you could interview, or who could help you connect with a person to interview; remember that interpersonal connections are the best way to get your foot in the door. Once you start interviewing, develop a method for getting more interviews, and continue publishing as much as possible. You’ll get better with practice, and your following will also increase with each publication. As your content expands, links will follow.
Date: August 21, 2018 / Categories: Influencer Marketing, / Author: Rich Drees
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