Getting free YouTube views, without spending money on ads, comes down to using the platform itself properly, as well as optimizing off-site tools that anyone can access. Simply uploading your best content, and hoping for the best, will not cut it as you need a strategy.
This article is going to tell you how to develop your strategy using tools which YouTube makes freely available. With that vital aspect sorted, I will then help you learn tactics to be used off of YouTube to get those views you’re after. Stay tuned for a bonus at the end with free YouTube view providers!
This tactic involves taking one video, or up to five, that you rank as your ‘best’ and promoting it heavily. Think of this the same way as musicians think of the singles off their album. They take their best songs, promote them on radio and with a video, and hope to sell more albums from these samples. The Epic Meal Time team have been doing that with this video:
They have kept this as their feature video for months now. They no doubt planned for this video to be big, starting with the content itself, as well as how the video ties into their newly-released brand of snacks.
The ways that you can promote this video to the maximum are going to be everything we look at below. Be sure to do what you can for every point below for this video, and continually do the other tasks for videos where tips roll over from video to video.
YouTube created this to help streamline the process of adding additional content during videos. Cards eliminated Annotations, which were clumsy while Cards are neat. Your primary goal is to use them to promote other videos by displaying the Card at an opportune moment, usually with an auditory call to action to click. Other uses include:
You can use Cards five times during your videos. It depends on how long your video is as to how many I’d recommend, but three cards during the average five minute video is the most. The best time to place a card during a video is right when you notice your viewers typically stop watching your video.
The reason I say above to only use three of your five cards during a video is because you should have two ready for your end credit scene. This is a crucial moment for getting more views as it’s your chance to lead viewers to their next video – and it should be one of yours!
This example from the First We Feast channel, on an episode of Hot Ones, uses two cards:
The top directs to a different videos series on their channel, the bottom one directs people to the previous video from the Hot Ones series. They could have used a third for subscribers, but they’ve chosen to drive views over subscribers in this end card.
YouTube has many ideas and suggestions on how you can create and edit your end screens. The choices will ultimately come down to your branding, but driving views should be a huge goal.
I don’t know about you, but when I’m on YouTube it’s because I’m feeling lazy. I don’t wanna go outside, I don’t wanna surf TV for something good, I don’t wanna think! Sorry for the ‘don’t wannas,’ but I’m driving home the point that you want to make it as easy as possible for more people to watch your content, and Playlists do just that.
While most users create ‘best of’ Playlists, there are other options for creating them:
Arsenal, a (the best all-time) professional football (soccer) club (team) has an enormous amount of content. They organize it like crazy for Gooners all over the world to enjoy in big chunks:
That is just eight of 70+ Playlists that they have created. It takes time to create these Playlists, but they payoff in the long run as they increase your views on a long series of videos.
You can’t just comment on how great you are in your own videos and build credibility, you have to go out and participate in the larger YouTube community. The basic way to do this is by commenting on other videos which are closely related to your niche.
What type of comments? If you think “Come watch my videos” is enough, you’re very wrong. Here are some better comments to make:
These are all contingent on being useful to someone. You have to be sure that you’re contributing and not spamming.
The Guinness World Records channel commented on this official World Record video, which would be a smart idea for you if you collaborate with another YouTuber:
10,000 likes, and 200+ replies, probably kept them pretty busy!
YouTube videos rank in Google search results, and you can optimize their ranking to get views. YouTube SEO is a large topic, deserving of its own article, but here are the basic starting points:
These four points should be the basis of your SEO strategy. Feel free to read more resources here on our website related to video SEO.
You can consider thumbnails as part of your SEO as these images appear in search results, as well as all over YouTube. They are a big part of what drives people to actually click on a video after you’ve done all the SEO work above. Not only do videos rank on Google, but they are also getting their own section in search results now:
As you can see, searchers often only get to see your thumbnail and your title in Google search results. YouTube search results are slightly different:
You get a little excerpt from your description added, and you’d be wise to better optimize it than the examples above as they don’t really push hard to convey details of the video or a call to action to view.
Promoting your videos across multiple platforms is vital as YouTube can’t do it all on its own. Think of every follower you have on social media as a subscriber themselves, and how social media can serve as a reminder to watch your latest video. Here’s an example from Philip DeFranco:
Video is processing. Head on over to https://t.co/0RNbLk5IC1 and prepare for the mess. Also if you're one of the people who unsubscribe today, thanks for the ride, but I also think big sub purges can be healthy. Going to be sharing my opinion more and more. 🙂 pic.twitter.com/LMjuvYw4LN
— Philip DeFranco (@PhillyD) November 8, 2018
He doesn’t just post the video every single time (although he will some days), instead he gives his fans a push to YouTube just before the video goes live. There are many ways to use social media to promote your YouTube videos to get free views. For starters, don’t forget to ask for shares:
NEW VLOG IS UP! The Time I Watched People Dance!! Retweet if you like my daily vlogs!https://t.co/PqYtI0ZRam
— Lilly Singh (@IISuperwomanII) April 8, 2015
You need to use each platform to its fullest extent, using calls to action unique to it (“Please retweet” on Twitter, “Please share” on Facebook, etc), and at times when that audience is most active.
The bonus here is that pushing people from another platform to YouTube helps you rank better in YouTube’s search results. YouTube wants people on YouTube. Period. Sending them from Twitter to YouTube is a point in your favor in regards to YouTube’s ranking algorithm, helping you out even more.
There are message boards, Facebook Groups, Reddit threads, and Tumblr communities across the Internet where people are looking for the exact content you create. There are even communities solely dedicated to helping YouTube creators get more recognition, like this one where small-time creators get their video stickied to the top if their video gets the most upvotes that week:
Don’t limit yourself to YouTube-centric groups. Participate on a Pinterest knitting board if you make crafts, go on an automotive message board if you do car reviews, and keep your finger on the pulse of your fitness community on event boards for your exercise videos. Keep looking and you’ll find your people somewhere online!
As you go looking for your audiences on other platforms above, you’ll come across people who are influencers within those communities. There are a number of useful things you can do once you find them:
Influencers are a huge source of free views if you use them right. Here’s Smosh tagging Joe Bereta who they collaborated with on this video.
Hey doods we're trying out this new premiere thing for today's new Try Not To Laugh featuring our old baby man @joebereta!! Some of us are in the chat so JOIN NOW! https://t.co/EhGRHIL9mX
— Smosh (@smosh) November 1, 2018
The tag let’s Joe know that he should come by and retweet it, or maybe reply and talk to fans so that they can build some rapport, and Smosh get more exposure from his retweet and attention.
The tactics above are certainly ways to get more YouTube views without spending any money. I would like to show you one more way, and it’s by using the free YouTube views on offer from some of the providers we review here on our website. You can find free views from providers such as:
Check out our reviews of those providers, then click on over to their websites so that you can enjoy a few free YouTube views on them!
Date: November 21, 2018 / Categories: Tips, View Tactics, / Author: Rich Drees
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