We are all familiar with Google’s AdSense partner program that allows users to earn money from their videos, but YouTube is still run by specific algorithms that are hidden from the public. As much as we would like to define just how much YouTube pays its users per view exactly, the best we can do is make a rough estimate of decoding the secret puzzle of YouTube’s pay per view system.
First and foremost – Not everyone can earn from by creating videos on YouTube. There are certain conditions and requirements a creator must fulfill before they can become eligible to enter the YouTube Partner Program and monetize their videos. In a nutshell, this is what you need to know about the YouTube Partner Program:
Creators can apply to join the YouTube Partner Program from their account in Creator Studio. After you have applied to join the YouTube Partner Program, you should expect to receive an email with details on the status of your application. These are the steps you need to take in order to apply to join the YouTube Partner Program.
In order to make sure you meet the requirements and conditions set by YouTube, you can check your Watch Time and subscribers in YouTube Analytics. For more details, refer to the official YouTube Partner Program support guide.
Now that you know how the YouTube Partner Program works, you should know how your earnings are affected. YouTube creators get paid based on these two metrics:
CPM’s are mostly used for driving awareness and brand engagement. Advertisers usually choose a niche that their ad is most related to. For instance, if they want to promote their discount prices for holiday vacations, they tend to reach travel/adventure YouTube channels and place ads on travel videos.
CPC’s, on the other hand, are used for a totally different purpose. Advertisers turn to Cost Per Click ads on YouTube whenever they want to raise revenue, drive conversions, visits, sales, etc. When the viewer clicks on the ad, they’re taken directly to the promoted site and the creator is paid for the cost of that click.
We mentioned that with CPE’s, advertisers expect some sort of particular behavior. Examples of such interactions may include:
Basically, advertisers only pay when the visitor engages with their ad in a way that goes beyond clicking.
Out of the four main ad bidding types, CPC is the most popular, then comes CPM on the second place, and then CPE, and Active View CPM.
There are various factors that come into play when the question of exactly how much YouTube pays is being asked. Because there are so many factors that influence the earning potential, the exact sum varies from one situation to another.
By doing extensive research and cross-referencing our information with other credible sources, we have managed to assemble every relevant factor that plays a role in your potential earning on YouTube:
Don’t forget the most important part of what YouTube pays – being a good enough channel to actually earn money!
Date: November 22, 2018 / Categories: Analytics, Statistics, / Author: Rich Drees