Whether you want to learn, or to simply be entertained, YouTube is definitely one of the sites to go. With more than 100 hours of video being uploaded every minute, and around 1.3 billion users from different countries, YouTube has a very large collection of videos in its library. Cat videos, pranks, vlogs, how-to videos, and, of course, music videos, with Idol by BTS being the most viewed video on YouTube in 24 hours:
When you watch videos, notice that you immediately look at the number of views, and you tend to judge the video based on that statistic. This is why most of us know that Despacito holds the title for the most viewed video on YouTube, with more than 5.7 billion views (and counting), taking the spot from Psy’s Gangnam Style who held the record for five years.
There is another noteworthy title that video uploaders are clamoring for – the most viewed video on YouTube in 24 hours. Taylor Swift previously held this title for her “Look What You Made Me Do” music video. Three days shy of her video’s first anniversary, however, the title was grabbed by a Korean pop group called BTS. The boy band’s “Idol” music video was released on August 24, 2018, and had 45 million views in just 24 hours.
Congratulations to BTS! 'IDOL' now holds the record for the biggest music video debut in YouTube history, earning over 45 million views in its first 24 hours. https://t.co/ZqZmVpbIJF pic.twitter.com/G3cx51eRmC
— YouTube (@YouTube) August 28, 2018
YouTube itself confirmed BTS’ achievement and congratulated them. So how did the Korean music video reach so many people within a day and become so popular? Read on to know how BTS’ Idol music video became the most viewed video on YouTube in 24 hours.
The music video trended on Twitter as celebrities and fans alike tweeted about it on the release date. Nicki Minaj should be mentioned first since she took part in the song. On August 24, she uploaded a screenshot of her phone while listening to “Idol” and tagged the official Twitter account of BTS. This may have pushed her fans to become members of the BTS army as well.
— QUEEN (@NICKIMINAJ) August 24, 2018
Mario Lopez labelled the video as a masterpiece in his tweet.
— ON With Mario Lopez (@onwithmario) August 24, 2018
Mike Adam, a radio personality, tweeted Nicki Minaj’s answer to why she wasn’t in the music video.
— Mike Adam (@MikeAdamOnAir) August 24, 2018
Liam Payne, who released his EP on the same day, also gave a shout out to BTS and even hinted that his label knows about the K-pop boy band.
Super proud of @BTS_twt I told my label about them a while ago it’s a pleasure to release the same time great music boys well done 🙏🏼
— Liam (@LiamPayne) August 24, 2018
Perez listened to the song on repeat and shared his thoughts to the whole BTS army.
— PEREZ ▶️ (@justPEREZplay) August 24, 2018
Edwin Honoret raised his hands in praise of the music video.
This @BTS_twt music video IS SO SICK 🙌🏼🔥
— Edwin Honoret 💫 ASTROKID (@Edwin_Honoret) August 24, 2018
Holland, also a K-pop artist, was inspired into doing a lot better.
— HOLLAND (@HOLLAND_vvv) August 24, 2018
Another K-pop artist, Tiger JK, congratulated BTS and the results were amazing: almost half a million retweets and 1.2 million likes, no doubt driving even more views in this crucial 24 hours.
Congrats 🎊 https://t.co/3IFJw6GWmg
— 아빠 최고 (@DrunkenTigerJK) August 24, 2018
BTS’ fandom, which is made of millions of die-hard fans, made the music video trend on Twitter as well. See the tweets of BTS fans below.
I can barely catch my breath with their new comeback SUGA wasn’t lying when he said they were going to do something completely different I STAN LEGENDS #IDOLMusicVideo #BTSIDOL #army #BTSxBTSStreamingParty
— Bangtan Babe (@snooozee) August 24, 2018
— 𝑪𝒂𝒓𝒍𝒊𝒋𝒏… ☁️ (@Itsmysociallife) August 24, 2018
i usually always have a lot to say but this is seriously the first time i’m completely speechless. i didn’t know what to expect but they definitely exceeded my expectations. saying i’m proud is an understatement. they never fail to amaze me. @BTS_twt #IDOLoutNow #IDOLMusicVideo
— ari ♡’s laura🐾 (@moongukk) August 24, 2018
There were thousands and thousands more from accounts of all sizes, which were all prepared well in advance to make this video go off in its first 24 hours. This shows how important Twitter marketing, and other off-YouTube marketing, can be to YouTube.
The release of the music video also trended on Instagram, with #btsidol having over 190,000 posts. Checkout these Instagram posts by BTS fans and see how they’re hyping the video up before it even releases in some instances:
View this post on Instagram
OMG just a few hours till the new music video and album drops WE ARE SOOOOO READY!!!!!!! Are youuuuu guys READYYYY!?!?!? 😍😍😍🙈🙈🙈🙊🙊🙊🙆🏻🙆🏻🙆🏻 – – – – – #bts #bangtanboys #bangtansonyeondan #bulletproofboyscout #beyondthescene #btsarmy #army #loveyourselfanswer結 #idolmusicvideo #justafewoursleft #wearesoready #thelastchapter #the #end #of #the #loveyourselfera
View this post on Instagram
OMFG THIS MUSIC VIDEO IS INCREDIBLE THE LYRICS, THE SONG IN GENERAL, THE CHOREOGRAPHY, THE OUTFITS AQWSGJFYDKRV I'M LITERAL DEAD OMG BTS FUCKING DID THAT @bts.bighitofficial – – – TAGS: #bts #btsidol #idolmusicvideo #btsloveyourselfanswer #btscomeback #btscomeback2018 #btsarmy #army #rm #v #jhope #jin #suga #jimin #jungkook #bighitent #kimnamjoon #kimseokjin #minyoongi #junghoseok #parkjimin #kimtaehyung #jeonjungkook #btsofficial #idolbts #btsloveyourself #btsfanpage
Nicki Minaj also posted about it on Instagram.
Ed Sheeran congratulated BTS in his Instagram story.
Idol’s music video was also shared multiple times on Facebook. Perhaps the most noteworthy and influential of all was Ellen DeGeneres’ own ‘BTS Week’ on her website ellentube.com.
As if this wasn’t enough, Ellen posted the BTS version of her “That’s a Fact!” two days before the Idol music video was to be released, creating more excitement and awareness.
Checkout these Facebook posts of BTS fans and music channels which blew the video up even more on Facebook:
Social media’s influence cannot be undermined, and BTS’ “Idol” becoming the most viewed video on YouTube in one day is proof of this. Because of the tweets, retweets, shares, stories, and all the shout outs when BTS released the Idol music video, a lot of people all over the world were reached, leading them to view the video on YouTube.
Perhaps this tweet by @bebevante sums up what BTS fans had to to go through to help their favorite boy band achieve this record:
— unf spree 📌 (@bebevante) August 25, 2018
The BTS army can definitely sleep well now since their idol’s Idol music video had a very successful and record-breaking debut, all thanks to proper social media marketing. It shows the effectiveness of proper planning in advance to make a YouTube video successful, with cross-platform and influencer marketing playing a huge role on its success.
Feature image via Ajeong JM
Date: November 23, 2018 / Categories: News, Statistics, / Author: Rich Drees