The Most Viewed Video on YouTube in 24 Hours: How ‘Idol’ Became a Hit!

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Whether you want to learn, or to simply be entertained, YouTube is definitely one of the sites to go. With more than 100 hours of video being uploaded every minute, and around 1.3 billion users from different countries, YouTube has a very large collection of videos in its library. Cat videos, pranks, vlogs, how-to videos, and, of course, music videos, with Idol by BTS being the most viewed video on YouTube in 24 hours:

When you watch videos, notice that you immediately look at the number of views, and you tend to judge the video based on that statistic. This is why most of us know that Despacito holds the title for the most viewed video on YouTube, with more than 5.7 billion views (and counting), taking the spot from Psy’s Gangnam Style who held the record for five years.

Most viewed YouTube video in 24 hours: Idol

There is another noteworthy title that video uploaders are clamoring for – the most viewed video on YouTube in 24 hours. Taylor Swift previously held this title for her “Look What You Made Me Do” music video. Three days shy of her video’s first anniversary, however, the title was grabbed by a Korean pop group called BTS. The boy band’s “Idol” music video was released on August 24, 2018, and had 45 million views in just 24 hours.

YouTube itself confirmed BTS’ achievement and congratulated them. So how did the Korean music video reach so many people within a day and become so popular? Read on to know how BTS’ Idol music video became the most viewed video on YouTube in 24 hours.

BTS’ Idol music video on Twitter

The music video trended on Twitter as celebrities and fans alike tweeted about it on the release date. Nicki Minaj should be mentioned first since she took part in the song. On August 24, she uploaded a screenshot of her phone while listening to “Idol” and tagged the official Twitter account of BTS. This may have pushed her fans to become members of the BTS army as well.

Mario Lopez labelled the video as a masterpiece in his tweet.

Mike Adam, a radio personality, tweeted Nicki Minaj’s answer to why she wasn’t in the music video.

Liam Payne, who released his EP on the same day, also gave a shout out to BTS and even hinted that his label knows about the K-pop boy band.

Perez listened to the song on repeat and shared his thoughts to the whole BTS army.

Edwin Honoret raised his hands in praise of the music video.

Holland, also a K-pop artist, was inspired into doing a lot better.

Another K-pop artist, Tiger JK, congratulated BTS and the results were amazing: almost half a million retweets and 1.2 million likes, no doubt driving even more views in this crucial 24 hours.

BTS’ fandom, which is made of millions of die-hard fans, made the music video trend on Twitter as well. See the tweets of BTS fans below.

There were thousands and thousands more from accounts of all sizes, which were all prepared well in advance to make this video go off in its first 24 hours. This shows how important Twitter marketing, and other off-YouTube marketing, can be to YouTube.

BTS’ Idol music video on Instagram

The release of the music video also trended on Instagram, with #btsidol having over 190,000 posts. Checkout these Instagram posts by BTS fans and see how they’re hyping the video up before it even releases in some instances:

View this post on Instagram

OMG just a few hours till the new music video and album drops WE ARE SOOOOO READY!!!!!!! Are youuuuu guys READYYYY!?!?!? 😍😍😍🙈🙈🙈🙊🙊🙊🙆🏻🙆🏻🙆🏻 – – – – – #bts #bangtanboys #bangtansonyeondan #bulletproofboyscout #beyondthescene #btsarmy #army #loveyourselfanswer結 #idolmusicvideo #justafewoursleft #wearesoready #thelastchapter #the #end #of #the #loveyourselfera

A post shared by @ bts_bangtanboyyz on

View this post on Instagram

OMFG THIS MUSIC VIDEO IS INCREDIBLE THE LYRICS, THE SONG IN GENERAL, THE CHOREOGRAPHY, THE OUTFITS AQWSGJFYDKRV I'M LITERAL DEAD OMG BTS FUCKING DID THAT @bts.bighitofficial – – – TAGS: #bts #btsidol #idolmusicvideo #btsloveyourselfanswer #btscomeback #btscomeback2018 #btsarmy #army #rm #v #jhope #jin #suga #jimin #jungkook #bighitent #kimnamjoon #kimseokjin #minyoongi #junghoseok #parkjimin #kimtaehyung #jeonjungkook #btsofficial #idolbts #btsloveyourself #btsfanpage

A post shared by I LOVE BTS & GOT7 (@btsandgot7stan) on

Nicki Minaj also posted about it on Instagram.

View this post on Instagram

Uh! What’s good KOREA?! 😜 #Idol

A post shared by Barbie® (@nickiminaj) on

Ed Sheeran congratulated BTS in his Instagram story.

ed sheeran congratulates bts

BTS’ Idol music video on Facebook

Idol’s music video was also shared multiple times on Facebook. Perhaps the most noteworthy and influential of all was Ellen DeGeneres’ own ‘BTS Week’ on her website

As if this wasn’t enough, Ellen posted the BTS version of her “That’s a Fact!” two days before the Idol music video was to be released, creating more excitement and awareness.

Checkout these Facebook posts of BTS fans and music channels which blew the video up even more on Facebook:

Idol by BTS got the most views in a day with social media

Social media’s influence cannot be undermined, and BTS’ “Idol” becoming the most viewed video on YouTube in one day is proof of this. Because of the tweets, retweets, shares, stories, and all the shout outs when BTS released the Idol music video, a lot of people all over the world were reached, leading them to view the video on YouTube.

Perhaps this tweet by @bebevante sums up what BTS fans had to to go through to help their favorite boy band achieve this record:

The BTS army can definitely sleep well now since their idol’s Idol music video had a very successful and record-breaking debut, all thanks to proper social media marketing. It shows the effectiveness of proper planning in advance to make a YouTube video successful, with cross-platform and influencer marketing playing a huge role on its success.

Feature image via Ajeong JM

Date: November 23, 2018 / Categories: News, Statistics, / Author: Rich Drees


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