There is no doubt that Youtube is one of the most popular platforms on the internet. This platform ranks as the second largest search engine after Google. Over 35 hours of videos are uploaded on YouTube every minute. Additionally, millions of users all around the globe turn to this site when they need to watch videos about a particular thing, making it an excellent platform if you want to promote something.
YouTube is a video-sharing website where you can upload your videos, regardless of what they are about. Millions of people around the world have already created their accounts on this site, allowing them to share their videos with anyone. Apart from that, YouTube is not just about entertainment. It is also an excellent platform for more substantial marketing efforts. Since this video sharing platform hosts a lot of users in a variety of gender and age, it is an excellent place to start promoting your business and leveraging your brand awareness.
PSA: I’m finally starting to house hunt. If anyone wants to sponsor my YouTube channel with a home that’d be great. Thanks.
— Quinn Nelson (@SnazzyQ) March 4, 2020
In this regard, starting a YouTube channel is undoubtedly a good idea. If you happen to have a business or you have a hobby connected to videography, here are some of the reasons why you should start your YouTube channel while quarantined at home.
Your Audience Thrives in YouTube
The success of your marketing efforts depends on how well you can communicate with your target audience. If you are thinking of a way on how you can reach the broadest possible range of audiences, then YouTube is the best platform for that. Collectively, people watch about one billion hours of YouTube videos in a day. The site has over 1.9 billion monthly active users from all around the world. Taking all these facts together, starting a YouTube channel for your business is a good step in reaching a vast array of audiences. Not only that it will help you create brand awareness, but it will also help you generate new leads and grow your number of customers.
Streaming videos on the internet is a current trend that shows no sign of stopping anytime soon. So, if you are someone who is into filming, and video editing, YouTube is a great avenue to share your works without any barriers. Besides, you would want to get feedback from your audience. YouTube is also a great way to do that. The platform allows users to leave their comments about a particular video that they have watched. This is the right way for you to keep a tab of what your market wants and what your customers are saying. Your audience’s comments are also a great way to know your business’ weak points so you can improve them.
Moreover, customers are into brands that show responsiveness. This is because responsiveness makes them feel that that business prioritizes them. As you promote your business through your videos, you can also engage yourself with your target audience by answering their comments.
YouTube is an excellent platform for people who are making videos out of a hobby. However, there are times when hobbies do not come for free, and bills will build up eventually. But YouTube has a solution for this. It has a monetization policy that allows you to earn money by placing ads on your video.
However, it is essential to note that there is a particular criterion that you need to meet before having your videos monetized. You first need to have a decent amount of followers and viewers. It seems hard at first, but if your videos are remarkable and exciting, then people will come back.
If you make videos out of a hobby, then making how-to or tutorial videos will help you make your audience see that you are an expert. Most people who watch videos on YouTube love content that shows them how to do new things. You can use this fact as an advantage and make videos where you teach people how to do a particular job. For instance, if you are digital marketing, you can shot a video of yourself setting up an advertisement while explaining the process of what you are doing. Or, if you are a chef, you can make videos that teach your viewers how to cook.
See, there is an extensive amount of things that you can do with YouTube. You need a pinch of creativity, and you can surely create videos that your viewers will enjoy.
Finally, the easiest thing to do to share your videos is to start a YouTube channel!
Find out how here: https://t.co/GkDl2A2C5o
— Will Sigmon (@WSig) March 18, 2020
By the year 2021, it is expected that 82 percent of the traffic on the World Wide Web will come from videos. As of now, one-third of the people who use the internet are on YouTube. That one-third is well over one billion people. So, imagine if you can tap into even just a tiny fraction of these audiences. That means creating significant visibility for your brand.
You can create videos even when you are at home. For example, you can do explainer videos or educational content. This flexibility makes YouTube a useful and valuable platform for promotion.
Additionally, you can upload videos on YouTube for free. So, you will be able to promote your brand while reducing the cost that you spend on advertisements.
Regardless if you want to promote a brand or you are just a casual YouTuber who wants to share your videos with the world, YouTube is a perfect platform. This video sharing site is a useful tool that is beneficial for brands. Its versatility and extensive reach make it possible for businesses to generate new leads.
On the other hand, people who make videos as a hobby can also benefit from YouTube. You have to be creative, know what your viewers want, and give them more of what they want. With YouTube’s monetization policy, you can make money while you are stuck at home during this quarantine.
Date: May 4, 2020 / Categories: Influencer Marketing, / Author: E O