YouTube is the second largest search engine after its parent company Google. Since this platform is a video-sharing site, most people think the video views are the most significant metric in ranking the video itself. However, the truth is that the algorithm of YouTube values the total watch time a video had more than its views.
YouTube putting more emphasis to watch time rather than views pretty much makes sense. A video with a deceptive title or thumbnail may only get five to 10 seconds of view time because viewers will quickly realize that the video’s real content is not what they thought it would be. However, when a viewer continues to watch a video for even just a minute, there is no doubt that it has more value because it was able to keep a viewer longer.
The top metric in YouTube’s analytics is watch time. The second metric views, while the third one subscribers. This video-sharing platform is more concerned with viewer sessions.
In terms of watch time, the algorithm considers two factors. The first one is that YouTube wants people to watch videos on your channel. So, if you published a 10-minute content and someone watched it for seven minutes, then the algorithm will notice that video more. The next factor is that YouTube measures the time spent on the platform. For instance, when you send people emails with a link to one of your YouTube videos, those who will click that link will begin sessions. If they can spend five minutes watching your video and an hour on the platform, then a part of that hour will be credited to you.
Just like any other social media platforms, YouTube wants users to stay longer. The longer a user stays on the platform, the more the platform can display advertisements. These advertisements are where YouTube gets its revenue.
However, to make people stay on YouTube longer, there needs to be some compelling content that could keep them entertained. For this reason, the platform reward content creators for making creative, entertaining, attention-grabbing, and attention-keeping videos.
Moreover, while YouTube is similar to other social media platforms, it also differs in some ways. Unlike Facebook, YouTube still promotes videos that perform well, regardless if they are older than the newly-uploaded ones. True enough, new content is compelling. Yet, videos that appear in your feed could be months or even years old. This means that YouTube is more like a content library rather than a news feed like Facebook.
On YouTube and other search engines, ranking refers to where a video is placed in search results. It is also the likelihood of a video to appear as suggested content. Suggested videos on YouTube, or those videos that appear at the right sidebar or the end of a video, are the leading traffic sources. These suggested videos are the engine that drives the duration of a viewer’s session.
The most important source of organic traffic on YouTube is YouTube searches. So, if your videos are at the top three places or on the first page of the search results, then there is an excellent chance for you to get more traffic.
Ranking well on search engines like Google is essential for businesses. For instance, a business website that ranks well on Google means that that business reaches the right audiences. The same principle applies to YouTube videos. Ranking well on the video-sharing platform has essential benefits.
A well-ranked video will allow you to get more views even while you are outside the platform. Besides, it is also a way for you to make money through advertisements that the platform places in your video. For this reason, it is essential to exert effort in ranking your videos.
To help you rank on the first page of YouTube’s search results, below are some steps that you could follow:
Assuming that you already have a YouTube account, the next step that you should do is to conduct research. Before creating a video, you first have to know what your title, tags, and topic should be.
In identifying the right title for your video, you can use a keyword research tool to look for the relevant terms that you could use. Using keywords will help you appear more on search results, too.
Specific keywords are already crowded. However, some offer a lot of opportunities.
Using keywords in your video description is also essential. When writing a description, make sure that your keywords will appear in the first few lines. Those first few lines must be compelling enough to make people watch your video.
When publishing a video on YouTube, your keywords must appear in your title, tags, and description. This may be a simple step, but it certainly helps in making your videos appear on the first page of search results.
Also, keywords help potential viewers find you. For this reason, utilizing your keywords properly means that you will be able to expand your reach.
Once you have already placed your keywords on the right spots, the next thing that you need to do is to get session time. The ranking has more or less 19 various factors. However, the most important one is to watch time. Moreover, the next important are engagement factors such as likes, comments, as well as YouTube, seeing that your video resonates with others.
It is also worth noting that the first 24 hours after you have published your video is the most important. After the early 24 hours, the second most crucial time is the next seven days. After these times, the ranking of your video is pretty much set. For this reason, you must get as much engagement as you can right after you have uploaded your video.
Date: August 25, 2020 / Categories: View Tactics, / Author: Joy P
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