There is no denying that Youtube is the number one destination when it comes to posting video content. In fact, we can already claim that YouTube is quite synonymous with internet video.
YouTube is the second largest search engine next to its parent company Google. Right now, it has more than 1.9 billion monthly active users who watch over one billion hours of videos every single day. To put that into a clearer perspective, that means more than 114,000 years of video consumed daily.
Moreover, the most popular content creators on the platform make hundreds or even thousands of dollars each day. However, the ironic truth is that success and making money on YouTube only have a little to do with creating videos. Rather, it is about the strategy that you use.
If you are aiming to start a YouTube channel, I will be sharing some of the most effective tactics to ensure your success.
Step by Step Guide for a Beginner’s YouTube Success
Creating a YouTube channel is an easy thing to do. The challenge comes in curating videos that will effectively attract and keep the attention of your target audience. To help you do that, below are the steps to attaining YouTube success.
Step 1. Come up with a YouTube strategy
The truth is that the secret about being successful as a YouTube creator has very little to d with you. That means you can be all funny, entertaining, charismatic, and smart. However, if you will not provide value, your videos and your efforts will be futile.
Being successful on YouTube is not about you nor what you can gain. In fact, if you start a YouTube channel in hopes of getting something out of it, then you will probably not be very successful.
When you start a YouTube channel, you need to focus on your audience and not yourself. For this reason, the first thing that you should do when starting a YouTube channel is to identify who your audience will be. Identify their demographics so that you can create videos that are catered to their needs and wants.
After knowing who your target audience is, then identify what your niche will be. This way, you will be able to ensure that your content will all be interesting for them.
Step 2. Optimize your videos for search
A video will never be successful if no one can see it. For this reason, it is important for you to consider doing Search Engine Optimization or SEO when you begin creating your video.
There is a lot to learn and figure out when doing SEO. However, the major thing that you will want to happen is for your content to be found by people who are searching for any related topic.
Moreover, SEO is a hugely complicated thing to do. But you do not have to learn everything all at once. According to Andrew Kan of TubeBuddy, one thing that you can do to make your content more searchable is to make videos that are focused on a particular niche or topic. In addition, it helps in making sure that the right audience will be able to see your content.
On the other hand, Jeremy Vest recommends for you to make sure that your content is helpful and can answer the questions that your potential audience may ask.
Step 3. Look for YouTube ideas and topics
After knowing who your audience is, the next thing to find out is the type of content that you should make.
If you are running a business, then you can make videos that are catered to your potential customers. For instance, you can do product demos to show your viewers how they work. If you have come up with a good video, then there is a great chance that you can turn your viewers into customers.
Moreover, there are more ways that you can do to find the content that your audience is most likely looking for. After you have come up with a content idea, you can do a quick YouTube search to be able to see what comes back.
Similarly, YouTube videos’ comments section is also a great place where you can find video topics. Viewers often suggest additional topics and suggest ideas for creating new videos. So, the best thing to do is to take a look at your competitor’s YouTube channel and scan through the comments section.
Step 4. Understand YouTube content for beginner creators
You may get easily overwhelmed and feel as if you are not getting a hold of the right tools to create your content. True enough, having high-end equipment is fun. It is also a fact that having better equipment means having better quality video.
However, it is important to note that high-end tools can be complicated to use. For this reason, they require more time to master.
So, if you are still a beginner, you should try to avoid worrying too much about equipment. Instead, you should first learn to become good at creating content and find out the right tool for your later.
Step 5. Create your first YouTube video and purchase YouTube views
Now that you have everything prepared, then you are ready to create your first video. There is a ton of video types that you can do on YouTube. No matter which direction you go with, you will want to buy YouTube views on it as soon as it gets published. The YouTube views which matter most will be the organic recommendations that occur afterward. But the best type to start with is an instructional video.
A recent study conducted by TechSmith revealed that 53 percent of individuals reported that they watch two or more instructional videos every week. For this reason, a simple how-to or tutorial video is an excellent topic for your very first YouTube video.
Such a type of content answers the questions that your target audience asks. It can range from various topics such as how to cook pasta, how to freeze panes in Excel, and any topic you can think of.
To create a tutorial or how-to video, simply share your knowledge about the niche that you have chosen to your target audience,
The Takeaway
Starting on YouTube can be an overwhelming thing to do. However, this step-by-step guide will walk you through the things you need to learn to ensure your success.
Date: May 20, 2021 / Categories: View Tactics, / Author: Joy P
