Thousands of channels already exist on YouTube. This is the reason why content creators who are new to the platform find a hard time to get views. The competition in this video-sharing platform is severe. Of course, viewers would prefer subscribing to channels with large numbers of views and subscribers rather than new ones. Fortunately, there are several ways that these new YouTubers can do to get more views for their videos.
If you are new to YouTube, here are some of the steps that you can do to get more views.
1. Use Attention-grabbing Thumbnails
There is no denying that video thumbnails play a significant role in getting the attention of potential viewers. YouTube noted that nine out of 10 of the most-watched videos on the platform use a custom thumbnail. In addition, YouTube said that thumbnails are usually the very first thing that viewers see when they come across one of your videos. For this reason, it is vital to make thumbnails stand out.
To do this, use the colors blue, green, orange, and yellow on your thumbnails. If you will notice, YouTube’s color scheme is mostly red, black, and white. Using the same colors for your thumbnails will make your videos blend in.
However, if you use colors that contrast the platform’s color scheme, your videos will stand out and grab people’s attention. This will make potential viewers more likely to click on them.
2. Make Good Use of Video Description
YouTube has already confirmed that video descriptions allow the platform’s algorithm to know what your videos are all about.
Moreover, the most critical part of your description is its first few lines. So, make sure that you will be able to create a strong intro.
You have to include your target keyword once in your description’s first one to sentences. This is because YouTube pays more attention to keywords that appear early on your description. After that, include your supporting keywords in your second or third sentence.
It is also worth noting that the first few lines of your description are the only ones visible to your viewers unless they click “Show More.” So, make sure that you put more weight on your description’s first few sentences.
3. Improve Your Video Title CTR
You might have already known this, but your title is a big part of the success of your video. YouTube even confirmed that your header could make or break the entire video you published.
That said, make sure that you pay attention to creating a good title that could convince people to watch your content.
One thing that you can do to ensure that your title brings you success is by adding your main keyword to it. Adding a keyword relevant to your video’s topic will help YouTube’s algorithm display you on the first page of search queries.
Moreover, keywords will also help you reach more potential viewers.
4. Acquire More “Suggested Video” Views
If you will notice, there is one consistent pattern that every successful YouTube channels have”: they buy and get many YouTube views from Suggested Video.
Suggested videos are videos related to what a viewer is watching. These are promoted by YouTube at the right part of the screen when a video is being played.
One thing that you can do to get displayed on the Suggested Videos list is to use the same tags as your competitors. According to YouTube, its algorithm uses your metadata for Suggested Video Rankings. Meaning, when your tags are similar to the ones used by popular videos, you will have a great chance of showing up where that popular video is displayed.
5. Utilize the MVC Formula for Your Video Tags
You already know how essential tags are in making your videos appear in front of your audience. Now, it is time to use the MVC formula for your video tags.
The acronym MVC stands for “Main Keyword, Variations, and Category.”
You would want to use your primary keyword as your first or second tag. Once you already have your main keyword, the next thing that you should do is to add in a few variations of that main keyword.
Lastly, include one to two tags that would describe the overall category of your video.
This overall design of using keywords in your tags will helo YouTube understand what your video is all about. Thue, the platform will be able to display your content to the right audience.
6. Make Your Videos Rank in Google Search
Making your videos rank outside YouTube, specifically on Google, can lead to a significant increase in YouTube views.
To make your video rank on Google, the first thing that you need to do is to say your main keyword out loud in our video. For example, if your keyword is “SEO tutorial,” say the exact phrase a couple of times throughout your video. This will help Google tell people where exactly in your video the tutorial will begin.
Next, publish a transcript of your videos to YouTube. Doing this will allow Google to understand the entirety of your video.
7. Optimize Your Videos for Likes, Comments, and Subscribes
The algorithm of YouTube pays an incredible amount of attention to your videos’ views. There is a significant correlation between user engagement and ranking on the platform. For this reason, it is of high importance to make sure that your audience will engage with your video.
To gain engagement, you can ask your viewers to like your video, leave a comment, and subscribe to your channel. For instance, ask them a question within your video and ask them to comment on their answers. Besides, you can also ask them to like your video to relate to what that video is all about. Lastly, you can ask them to subscribe to your channel if they want to see more of your videos.
You see, gaining engagement does not require grand gestures. Ask your audience to engage with your video, and most of them will surely do.
Date: September 22, 2020 / Categories: YouTube, / Author: Joy P
