YouTube has changed the way that people consume videos. Other than that, it also allowed everyone to make their channel where they can publish videos for audience consumption.
There are three main reasons why online videos are viral these days.
First, it removes the barriers that traditional television and film have. Films need a studio, expensive lightings, and even sky-high budgets to be done. On the other hand, YouTube videos can be done even with just the use of a standard camera and a laptop for editing. For this reason, YouTube videos have more varied content, much broader appeal.
For the most part, the people and content on YouTube videos are real. Watching an unscripted video is no doubt engaging. On top of that, it also provides an authentic connection between creators and audiences.
Lastly, viewers can always watch online videos multiple times. They can access YouTube using smartphones, so they can watch their favorite videos whenever, wherever.
The views numbers for YouTube are impressive. YouTube has more than two billion users, which is about one-third of the internet. More than a billion hours of videos are also watched every day. This means that the platform has a significant amount of audiences who are just waiting to see what creators can offer.
It is not so hard to create professional-looking videos. One excellent way to begin is to create an introduction video. There you can share people some more context about who you are and what they can expect from your up and coming content.
But before that, you must know why creating your own YouTube channel is a great idea.
Why It Is An Excellent Idea to Build A YouTube Channel
There are many benefits that you can get from creating videos. People love watching, and providing them with videos can build connections between you and them. Also, people are more likely to engage with videos rather than read long documents. Most people are also impressed with the way how videos are edited. It is easier to attract audiences through YouTube videos.
Below are the reasons for you to build your own YouTube channel:
Creating Videos Is Not As Hard As You Think
When creating YouTube videos, there is no need for expensive video equipment. If you do not have a camera, you can use your smartphone to shoot the video that you want to create. Editing is also not that hard. For beginners, several online tools offer free templates for easier video editing.
Discover and Reach New Audiences
Videos can help you connect with people who are still outside your circle. This is particularly useful if you intend to promote an idea or a product. Besides, you can use videos to establish a sense of professionalism on the subject that your video contains.
Moreover, publishing videos often will keep you at the top of search results whenever people look for topics that your videos talk about. If your videos are outstanding, there is a high chance that your viewers will follow your YouTube channel and become regular audiences.
Your Videos are All About You
Before creating a YouTube channel, you first need to think about what your content would be about. Besides, think of what your viewers would want to know about you.
Once you are already creating your YouTube channel, make sure that you set up your profile, as well as add a channel title and description. Also, make sure that you are using keywords in your description. These keywords will help your potential viewers find videos when they search. Besides, these details will help your viewers understand what your channel is all about.
Tips in Starting A YouTube Channel
1. Conduct Some Research
The first thing that you need to do when starting a Youtube channel is to think about the purpose of building that channel. In addition, decide about what videos you want to create, as well as see what other content creators are making. Remember, it is not wrong to emulate your favorite YouTube videos to get an understanding of what the winning formula is.
2. Choose Your Topic
Now that you already know what your videos will be all about, the next thing that you need to think of is what your ongoing theme would be. Decide if your videos will be educational, funny, informative, etc. Will your videos be vlogs, a cooking show, or how-to videos? Whatever type of video you choose, make it your thing.
It is also worth noting that you need to be consistent with your type of video. You can map out your video content ahead of time. Through this, you will prevent yourself from running out of steam.
Use A Theme to Help Viewers Recognize You
YouTube is a visual medium. Now the question is, how will your YouTube channel and videos appear to your audience? The answer to this is to use a theme. A visual theme will allow you to stand out among other online videos out there.
Make sure that the theme you would choose would be unique. A unique theme will help viewers recognize that the video they are watching is from you even without you telling them.
Less Is More
It would be tempting to create a feature-length film since YouTube will help you reach a broad audience. However, this platform is the best short and punchy. Whenever you are planning to create a video, aim for the shortest possible length that would allow you to convey your message. People who watch videos to answer their questions look for ones that would provide them with their needed information as soon as possible. For this reason, make sure that you go straight to the point. Do not add lengthy introductions as it will drive away viewers from your videos and your channel.
Date: September 9, 2020 / Categories: Tips, / Author: Joy P
