YouTube Marketing Changes for 2021: The Complete Guide

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The year 2021 has already begun. For this reason, businesses must be able to make their marketing tactics better. Now that there is a global COVID-19 pandemic, there has been a significant increase in views of video and webinar content. This is according to the survey data released by PathFactory. Notably, PathFactory is leading the Association of National Advertisers or ANA in suggesting that “Now is the Time for B2B Content.”

Since video content is on the rise, brands and businesses should utilize video-sharing platforms for their marketing efforts. In addition, they must be well aware of the techniques that they should do this year to uplift their engagement and visibility. 

YouTube Marketing 2021: The Complete Guide

However, there are a lot of times when social media marketers often overlook YouTube marketing. Some businesses also think that YouTube counts as a social media platform. On the other hand, some see it as an online video platform. 

But regardless of that, there are countless marketing opportunities on YouTube. This is especially true when a brand’s audience is on the platform while the competitors are not. Moreover, the video-sharing giant has about two billion logged-in monthly users all over the world. 

In addition, it ranks as the most widely-used online platform among adults in the US. For this reason, it does not really matter if YouTube is meeting the social network criteria. However, with over 500 hours of videos uploaded on YouTube every minute, effective YouTube marketing is more difficult than it seems to be.

For that reason, we have put together a list of guidelines for an effective YouTube marketing strategy. 

A Step By Step Guide For YouTube Marketing Strategy

Step #1: Create a YouTube Channel For Your Brand

To do this step, open a brand account on Google.

While you can create a YouTube channel using your regular Google account, doing this will limit the access of the YouTube account. In addition, the account will be named after you. Depending on the settings, it may also connect your viewers to your personal email address.

Using a brand account, you will be able to authorize multiple users that log in simultaneously. Even if you do not need this feature right now, it is an excellent idea to keep it available. This way, you will easily be able to access the feature once your business grows. 

In addition, a brand account allows you to open and manage multiple YouTube channels. 

Step #2: Find Out More Information About Your Audience

If you are just starting with utilizing YouTube for your marketing efforts, make sure that you have time to learn about the demographics of YouTube. 

YouTube demographics include quantitative data. Such include the location of the majority of users, their predominant age range, as well as their viewing preferences. If your audience is within a younger age range, then it is important to note that Gen Z viewers have more chances to search for short-form videos. 

Moreover, a YouTube channel for business, you will be able to access an Analytics tab. If you already have a running one, then you can use that to learn more about your audience on YouTube.

Step #3: Know More About Your Competitors

After learning about your target audience, the next thing to do is to conduct a competitive analysis. Like any other online platform, YouTube is also a space for competition. Conducting an audit of your competitors will allow you to see how your YouTube channel measures and identify opportunities.

YouTube Marketing 2021: The Complete Guide

Identify Your Competitors

The first thing that you should do is to identify who your competitors are. List down three to five competitors. If you are not yet sure who your competitors are, you can try using Google Ads’ free Keyword planner. This will let you see which businesses rank for the keywords that are related to your brand. Alternatively, you can also see what YouTube channels appear in searches using the same keywords. 

Conduct a SWOT Analysis

Conducting a SWOT analysis will let you identify each of your competitor’s strengths, weaknesses, opportunities, and threats. Such analysis is a good thing to do in order to identify what is working and not. It will also allow you to see where you can create a niche with your YouTube channel.

Step #4. Learn From the YouTube Channels That You Follow

Scroll through your YouTube history and the channels that you are subscribed to. While doing this, take note of the formats and techniques that capture your attention. Find out what keeps you coming back to those channels and how they drive subscriptions, views, and engagement. 

In addition, you can also take a look at the trending videos on YouTube. Regardless if those videos do not have anything to do with your industry, you can still learn a lot of information from them. See how those videos were made. Are they high-production or shot casually? How long are they? Do they use overlays and special effects? This information will help you come up with content that can attract views.

Step #5: Optimize Your Videos to Gain Viewers

YouTube, just like its parent company Google, is a search engine. This means that video results are ranked based on titles, descriptions, and keywords, as well as other factors. There is also the recommendation algorithm on YouTube. However, there are also a number of SEO pointers that you can take note of.

YouTube Marketing 2021: The Complete Guide

  • Begin with a strong and compelling title

Your channel’s title is one of the major signals of YouTube’s algorithm. Viewers also use the title to evaluate your videos. This is the reason why you need to add relevant keywords in your title. Use YouTube Analytics’ Traffic Sources to see the words that viewers use to find your channel.

  • Create a thumbnail that stands out

Even before titles, thumbnails are the first thing that people look at when they see a video. This is the reason why you should make thumbnails that are relevant to your content and stand out from your competitors. 

The algorithm at YouTube is one of the most complex in the world. Everyone agrees that the number of views a video gets will only improve the relevance and odds that the algorithm shows a video for popular keywords. It is all but proven that you can improve the odds your videos rank well when you buy YouTube views on them from a reputable marketing company.

Date: January 13, 2021 / Categories: YouTube, / Author: Joy P


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