It is becoming more evident that video content is taking over. In recent times, the number of internet users who view video content surpasses what was obtainable some years ago. As such, you should alter your advertising plan to accommodate that reality. Here are some stats that will make you take video advertising more serious:
- Over 78% of marketers who advertise their videos on YouTube says they will do that again
- An average of 99% of those who use video say that they will continue
- A third of internet users visit YouTube at least once a month
- In the US and UK, YouTube is the most popular social media site
YouTube is the second-largest search engine in the world; you will be missing out if you’re not advertising on this Platform.
You should read this article if you want to learn more about how to advertise your product/service on YouTube. Using YouTube Advertising is all about getting more YouTube views. No matter how you look at it, you are literally buying YouTube views to promote yourself and get more views.
How to get started Advertising on YouTube
Before you can do anything on YouTube as a content creator, you must first sign up to a YouTube account, after which you must choose a niche and create content that suite your niche. You need to also work on attracting traffic to your YouTube page because you won’t be benefiting anything if you have a great video, but no one is viewing.
YouTube Advertising Formats in 2020
There are four main YouTube advertising formats that you’re to pick from if you want to advertise on YouTube.
1. Pre-Roll Video Ads
A pre-Roll Video ad is one that plays before the viewer starts watching his/her video. YouTube charges for this type of video per click and not per view. As such, you’ll only pay when you meet your goal for uploading that video.
2. In-Stream Ads
An In-Steam also shows your video ad before the viewer can watch his/her movie. However, the viewer can skip the ad after five seconds. In this type of advertisement, the first five seconds matter most as you must convince a viewer to watch your complete ad.
3. Bumper Ads
If your ad is not more than 6 seconds, then I’ll advise that you go for this option as it shows ads that are not more than six seconds, and viewers don’t have the choice to skip this type of ad.
For those who think that this type of marketing won’t produce an impressive result, sorry to burst your bubble, but statistics are in favor of this type of YouTube format. Over 90% of those who used this ad format had a significant improvement in their page visits and sales.
4. In-Display Ads
In-Display ads are those that show while you’re playing the video. The name may make you perceive that it is the best option, but it’s not; this is because it is easy to by-pass this type of ad without watching any part of the advertisement. You can easily convert the lead you generate from this is because those who click on your site did that intentionally.
How to produce a creative video for your YouTube ads
After selecting your preferred format, you need to create a video that is engaging for your audience to watch and remember. The video must stay in the memory of the audience if you want them to take any decisive action.
Since all your effort will be fruitless, if you can’t get your viewers to watch your movie, you need to ensure that people will want to listen to what you’re saying. Here are some things that you can do to guarantee you an excellent experience.
- The first few seconds of your video must be engaging and exciting; this is because YouTube allows viewers to skip a video outside 5-6 seconds. If viewers find the first few seconds annoying, anything you say after that period is a waste of time.
- Understand the type of audience you’re advertising so that you can tailor your video to suit their needs.
- Ensure that every part of the video is relevant to the viewers.
- The main key point should always come first.
Metrics for tracking your YouTube ad campaign
Once your YouTube ad starts, you should keep tabs on your ad campaign to know when to stop and make modifications that are in tangent with your goals.
I recommend that you use Google ads, as it will give you insight into the performance of your videos. Google ads analyze your campaign better than YouTube.
If you’re using Google ads, here are some key metrics you should watch out for;
- Cost-per-click (CPC): This metric will help you to know your cost of purchasing one click on your ad
- Cost-per-view (CPV): it gives you an idea of how much you’re spending on a 30-second YouTube view.
- Views: The number of people that watched your video for more than 30 seconds
- Impressions: The number of people who had the opportunity to watch your video
- View rate: It shows you a comparison between your Impressions and your view.
- Earned actions: The number of people who took action after watching your ad
Tip for improving your Ad view rate
If you have a low ad view rate, then it means that your ad is not performing well.
To increase your ad view rate, then you have to work on making your video more captivating, especially the first few seconds. Think of it, if someone is not watching your video past the first 30 seconds, then it either means that the video is not useful to them, or the first few seconds are not captivating enough for them to watchfully.
It is essential to increase your ad view rate because customers who view your ad for a longer time are likely to spend more on purchasing your product; as such, they will improve your marketing ROI.
Date: February 18, 2020 / Categories: View Tactics, / Author: E O
