Creating and managing your own YouTube channel may seem exciting and profitable. Of course, the same goes for making and publishing engaging videos for your subscribers. However, apart from innovation and creativity, having your own YouTube channel will require loads of hard work. Imagine the videos that you worked hard to make not getting the attention that they deserve. It can be so disappointing, right?
If your views are not increasing and your audience is melting away with each passing day, then you might be doing something wrong. A number of factors may be at work here. But, the most part boils down to having a smart watermark and logo. While this may sound overwhelming, there are several easy tricks that you can do to design a winning logo for your YouTube channel.
People love watching videos that have brandings that they can recognize. In addition, they get attracted to things that possess distinguishable characteristics. More than 40 percent of people believe that an effective logo will be able to evoke direct associations between YouTube channels and their audience.
If you already have a niche for your YouTube channel’s content, then you most probably have an idea of what the right image for your logo will be.
Moreover, YouTube has a logo maker called Logaster. There, you can enter a keyword that is related to your industry and then choose from the options that the tool will provide. But if you are struggling for ideas, you can simply choose your industry from the drop-down menu that you will find in the first step of your logo editing process.
Now, below are the tricks that you can do to create a good logo for your YouTube channel:
When choosing a color for your logo, you should never opt for your favorite ones as well as the colors that are currently trendy. The reason is that your personal preferences and trends can change over time. The only thing that will remain unchanged is the meaning behind your color.
In addition, there is no such thing as popular colors when it comes to YouTube logo designs. Channel owners also use a vast array of shades. In order to choose a color that reflects the essence of what you are doing, the best thing that you can do is to read about the psychology of colors. After that, think about the emotions that you want your videos to evoke.
Your icon does not have to be limited to a single color. However, it is important to note that you should not clutter it with multiple hues. The best thing to do is to stick with one too three shades. In addition, avoid choosing contrasting colors if you do not want your design to look confusing and superficial.
When adding text to your logo, you should either use your company name, channel name, or your slogan. Doing this will allow you to easily associate your channel with what you are doing. Apart from that, it will also keep your logo’s design clean.
Moreover, choosing a design font is not a task that you should not take lightly. In fact, there are a number of things that you should consider. One of which is that you should keep your font simple. A logo that has a clear font is easier to reproduce across various products There are instances that you need to reduce or enlarge it. For this reason, you have to make sure that your logo will still look attractive no matter where you put it, whether it is a large banner of promotional materials.
In addition, you can also check the fonts used by popular YouTube channels. Your goal is not to imitate. Rather, you are analyzing if their solutions are smart. It is as if you are learning from the success of others. This continuity must be done first, even before you begin buying YouTube views on your first uploaded video.
Minimalism is a major thing when it comes to creating a memorable and attractive design. For this reason, it is important for you to avoid cluttering your logo with unimportant details. Two to three elements are enough. One of these should be your channel name. If you want, you can also add your slogan as the third element.
When creating a log, take time in finding the right place for each of your design’s elements. Arranging your elements in their right places can be a major factor in the success of your channel.
It is important for your design to look clean and easy to read. You should never clump up the elements too close to each other as it may affect the readability of the texts on your logo. For this reason, always leave white space between and around each of the elements.
On your YouTube channel, you can use a logo in JPG and PNG raster formats. There may be a time in the future when you will need to use your logo for other sorts of advertising. For this reason, you need to save it in vector formats as well. This way, you will be able to scale your logo to any size without losing its quality.
Most YouTube content creators focus only on the videos they produce. However, what they do not know is that their channel’s logo is another way of attracting their target audiences.
But now that you know how important logos are, and with all the tips and tricks mentioned above, you will now be able to create an effective logo that will help you with your strategies. If you have an appealing logo, your viewers will be able to recognize you even if they have not seen your channel’s name in your videos yet.
Date: December 31, 2020 / Categories: Tips, / Author: Joy P