The video-sharing giant YouTube updates its Terms of Service from time to time. This is to make sure that those terms are clear and are easy to understand. In addition, YouTube wants to ensure that its Terms of Service are able to meet the needs of its partners, viewers, and advertisers.
Earlier in November, the video-sharing giant rolled out an updated set of Terms of Service. As of now, these terms are only effective to users within the United States. YouTube said that countries outside the US would also be covered by these terms in the middle of 2021.
According to YouTube, its Terms of Service already express that it does not allow anyone to harvest or collect any information, like name or any data that might identify a person, unless that person permits doing so.
YouTube’s previous terms had always include facial recognition data. But with the recent update, the company wants to make that as clear as possible.
In addition, the recent update also says that ads will now appear from YouTube channels that are not included in the YouTube Partner Program or YPP. This means that the video-sharing giant will gradually begin to place ads on brand-safe videos. The move is a part of the company’s ongoing investments in new solutions, such as Home Feed ads. It helps advertisers responsibly tap into YouTube’s full scale to reach their audiences and grow their brands.
Advertisers will remain to have full access to the video-sharing giant’s brand sustainability controls.
Moreover, the company noted that in the past three years, it was able to improve its ability to identify appropriate placements for advertisers. This was made possible partly because YouTube works closely with its advertising partners and industry organizations. YouTubers wanting the best partners still buy YouTube views for their marketing to land the best advertising partners.
Since the channels in question are not part of the YPP, they will have no creator revenue share. However, content creators will still be able to apply to YPP once they already hit the eligibility criteria, which remains the same despite the recent update.
Furthermore, the last update is for content creators in the United States who are in YPP. The video-sharing giant’s updated terms say that any revenue payments that come from YouTube “will now be treated as royalties from a US tax perspective.” Google, the largest search engine online and the company behind YouTube, will withhold taxes from these revenue payments if the law requires it to do so.
Generally, content creators in the US will not be affected by these withholding taxes if they can provide Adsense with valid tax documentation.
On the other hand, YouTube will give more details about these terms for content creators outside the Unites States in 2021. By then, the terms above will be available in other countries.
As mentioned, the video-sharing giant periodically updates its Terms of Service. This ensures that those terms will easily be understood by everyone and meet the needs o viewers, YouTube partners, and advertisers.
Moreover, YouTube noted that the recent update to its Terms of Service is a move of transparency. The company wants to be transparent with people, especially content creators, about the rights that it takes to run ads in the different areas of its platform.
In a nutshell, the major changes that the recent update made are facial recognition restrictions, the video-sharing giant’s right to monetize, as well as royalty payments, and tax withholding.
Basically, the recent update will not affect any content creator’s YouTube Partner Program or YPP monetization settings.
As mentioned, the revenue payments that Google will give content creators in the US will now be considered as royalty fees. This will also apply to content creators outside the US in 2021. Creators outside the US will need to provide US tax information in Adsense. This will determine if any US withholding taxes will apply to their payments.
According to YouTube, it has not made any changes to the way that it treats user information. But users can always visit and review their privacy settings so they can manage their data and personalization.
YouTube has always made it clear that users of its platform have the choice about the information that they collect and how it will be used. Whenever they sign in to their Google account, they can always review and update the information stored there by visiting the services that they use.
For instance, users have access to activity controls. This means that they can decide what types of activity they would want to save in their account. They can turn on Location History if they want traffic predictions for their daily commute. Another example is that they can save their YouTube watch history from getting better video suggestions the next time they open their app.
Another helpful thing about Google’s data privacy is that users can control what others see about them across Google services.
Moreover, YouTube also provides content creators with the best service that it can give. This showed when the company made sure that creators’ YPP monetization settings will remain unchanged despite the recent changes that YouTube made to its Terms of Service. Needless to say, the video-sharing giant values its users.
Date: December 17, 2020 / Categories: News, / Author: Joy P