Every day, another complete YouTube beginner takes their brand on the video marketing scene that is YouTube and attempts to do effective YouTube marketing for their products or services. Brands that are not on YouTube are behind competitors who are. They are missing out on a ton of benefits and opportunities. If you are one of them, consider this the call for you to start your own channel.
Perhaps, what keeps you away is your lack of knowledge on what to do on the platform. Then let this article also be your guide. From here, you will learn everything you need to know – starting from setting up your channel.
Many social media platforms exist today. You can use almost any of them for advertising and marketing. But, some of them will be better suited for the task than others.
Among the social media platforms we have today, YouTube is your best choice for marketing. It is the second-most popular social media platform.
Why not choose Facebook – the most popular one, you might ask. The answer is because Facebook is a multi-purpose platform. Meanwhile, YouTube is dedicated to video content. And as research points out, marketers say video content is the most engaging form of content. Thus, it is your best choice for advertising.
While other platforms are also centering on video content, YouTube is undoubtedly the biggest. It is also the second-largest search engine, making it the ideal platform for free organic marketing. Eight out of ten marketers attest to this, according to Oberlo. Also, as Google has found out, 90% of people use YouTube to discover new products.
With all that said, it becomes clear why you should be on YouTube. So let us not waste any more time. Let us get you started.
Setting up your YouTube account is as easy as setting up other social media accounts. You need to provide an email address and set a password, and you’re all set.
Before publishing any videos, it would be best to set up your identity first. You can start by uploading a profile picture. It is highly recommended that you use your brand’s logo. That’s because it will appear below every video you upload. Doing so will increase brand recognition.
After that, upload a YouTube banner. It should quickly inform visitors what your channel and brand are about. Additionally, it should tell viewers why they should subscribe or use your products or services.
You can also use the banner to send visitors to your other social media pages. The option to add the links to these channels can be found in the customization settings.
Whatever you choose to do with your banner, make sure to keep the ratio at 2560 x 1440 pixels. While YouTube accepts a variety of ratios, this is the one that looks most professional.
Last but not least important, you must edit your “About” section. Like the banner, this should tell visitors why your channel matters. But, it should be more detailed. A short paragraph – around 50 words – would work best.
Representing your company, your brand, and your products on YouTube must be done carefully. At first, you will have to just muscle through what will be many months of experimentation, and you should really ignore false positives in terms of Analytics. You really need 1,000 views on a video for it to be of any use, especially when compared to other videos you produced with another 1,000 views. As your videos get more views, the behavior and statistics become more certain and more meaningful.
Once you are past the painful grinding phase, you will have some sort of rhythm. Now, you need to practice consistency. You can ask any modern, major YouTuber and they will all say that their YouTube career was only due to their consistent uploading. However, maybe your brand doesn’t necessitate you to grow a premium YouTube channel. That’s alright, but instead, you must make up for it with some form of value. Many people follow companies and people on YouTube for the personality they bring to the table, humanizing a given company or organization.
If you are purely trying to make informative videos, you absolutely must do one thing first: look at how helpful and informative the videos of your competition are! Your videos will be in big trouble if they aren’t the most informative and helpful videos, as YouTube will be able to tell this is the case from user behavior.
This is the million-dollar question, and due to the algorithmic nature of YouTube, and the fact that you need to be placed in the suggested video column, you do need views to organically get more views. It takes money to make money, and it takes YouTube views to get YouTube views. This is the nature of the world, and we have to admit it’s dirty truth.
That being said, there are many ways to get your first views rolling in, especially with paid advertising. You can even target a specific video and buy real YouTube views on the one video that showcases your products, service, or knowledge the best. Once this video has enough views, feedback, and engagement – it will become a permanent view-driver for your brand, bringing in relevant traffic to your desired end goal.
Now that your account has been set up, it is time to fill the channel with videos. What kind of format of videos will you upload first? You have many options. However, having lots of choices can sometimes be harmful. It makes determining what to do more difficult. If you are unsure of what to do, consider doing these options:
Some people would not bother reading what’s on your “About” section. They would instead browse through your videos to get an idea of what your business is about. With that said, it would be wise to upload a video discussing this.
YouTube offers an excellent platform for demonstrating to your customers how to use your services or products. You can also inform them of “life hacks” they can do with your products. And since these are popular video formats, they are likely to improve your visibility.
If you are introducing new products, consider unveiling them “unboxing” style. This video format is prevalent. To see how modern this phenomenon is, you can search “unboxing” on YouTube. You will be hit with a staggering amount of search results. Ride this wave, and you’ll increase your visibility and views.
These are just some suggestions. There are more video formats you can do—a Q&A video, for example. Experiment and see what works best with your brand and what resonates best with your audience. This will be explained in the next section.
YouTube has a tool to help you figure out what type of video content your audience finds most engaging. The tool you need to use is called YouTube Analytics and will help you make better decisions once you have data to work with. It would be best to drop outdated and old video formats and focus on ones that keep your audiences hooked. Not only will it attract more prospects, but it will also save you some resources. So don’t forget to look at the metrics.
So you have found the video format that works best for your brand. What’s left to do is to ensure lots of people see your content. You can do this by leveraging popular and related keywords. Aligning your video titles, descriptions, and tags with them will exponentially increase the chance of your content being included in relevant search results.
Using hashtags will also help tell YouTube what your video is about outside of the title and intro sections.
Aside from the things mentioned here, there are more you should learn to ensure your success on YouTube. For example, you should learn how to utilize thumbnails and YouTube end screens. There are also YouTube cards and playlist features. These can help keep your audience engaged on your channel. Then there’s also the option to use paid YouTube ads.
But let’s take it slow. Slowly add these to your YouTube marketing strategies. When you don’t have enough understanding of how YouTube works, adding them would not be wise. For now, focus on the pointers given here. They should be enough to give your channel a boost.
Date: December 1, 2021 / Categories: YouTube, / Author: Joy P